RateOrchard
Calculators
Adrian Serafin, founder and editor of RateOrchard

Founder & Editor

Adrian Serafin

Founder and editor of RateOrchard. Over a decade in marketing and communications across PR, social media, and content marketing in Warsaw agencies before founding the publication.

LinkedInGitHubEmail

About

Adrian Serafin is the founder and editor of RateOrchard, an independent US salary and career data publisher. He launched the project in 2026 to translate BLS, O*NET, and BEA datasets into pages that working professionals can actually read.

Before RateOrchard, Adrian spent over a decade in marketing and communications. He began in public relations at MSL (part of Publicis Groupe), where he learned how to turn complex briefs into clear narratives. He moved into social media management and then content marketing, leading editorial and content programs at several digital and advertising agencies in Warsaw. Across those roles he worked on briefs in finance, technology, healthcare, and consumer goods, always under the same principle: editorial standards come first, even when the numbers are inconvenient.

That principle shapes how RateOrchard is built. Every wage figure on the site traces back to a public source. Every page carries a last-updated timestamp. AI assists with drafting (Claude Sonnet 4.x), but Adrian reviews and edits every piece before publication. No number appears in prose without being verified against the page's underlying fact data.

Adrian is based in Poland and writes for a US audience. He follows the BLS quarterly release calendar and treats RateOrchard as a long-form data journalism project. The reader is always the customer.

Outside RateOrchard, Adrian writes about marketing strategy, advises early-stage founders on go-to-market, and runs occasional client engagements through his consulting practice.

Areas of expertise

  • BLS labor data
  • Salary methodology
  • Programmatic SEO
  • Career analytics
  • Editorial standards
  • Content marketing

Methodology

Every page I publish is grounded in a public source: BLS Occupational Employment Statistics for wages, O*NET for skills and tasks, BEA for cost of living, FRED for inflation. AI assists with drafting; I review and edit before publication. Full editorial standards are in our editorial policy.

Articles by Adrian (16)