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METRO DATA PROFILE · 2024

Market Research Analysts salary in Birmingham, Alabama

Metro-level median, range, and employment from BLS Occupational Employment Statistics for the Birmingham metropolitan area. Skills and task data from O*NET. State and national figures shown for context.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 30, 2026
Median annual$61,270
Mean annual$70,750
Range (10th to 90th)$35,020 to $114,890
Birmingham, Alabama employment2,710
State vs national-20.8% vs national

Salary distribution

Where Birmingham market research analysts fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$35,02025TH$47,190MEDIAN$61,27075TH$81,28090TH$114,890

The middle 50% of workers earn between $47,190 and $81,280, with a median of $61,270.

Typical entry

  • Education

    Bachelor's degree

  • Experience

    None

  • On-the-job training

    None

Top skills (O*NET)

  • English Language

    Knowledge

    4.3 / 5

  • Customer and Personal Service

    Knowledge

    4.2 / 5

  • Inductive Reasoning

    Ability

    4.1 / 5

  • Sales and Marketing

    Knowledge

    4.1 / 5

  • Mathematics

    Knowledge

    4.0 / 5

  • Critical Thinking

    Cross-functional

    4.0 / 5

  • Writing

    Basic skill

    4.0 / 5

  • Reading Comprehension

    Basic skill

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  2. 02

    Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  3. 03

    Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  4. 04

    Measure and assess customer and employee satisfaction.

  5. 05

    Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

  6. 06

    Measure the effectiveness of marketing, advertising, and communications programs and strategies.

  7. 07

    Seek and provide information to help companies determine their position in the marketplace.

  8. 08

    Forecast and track marketing and sales trends, analyzing collected data.

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Frequently asked questions

What is the median salary for Market Research Analysts in Birmingham, Alabama?
According to BLS Occupational Employment and Wage Statistics, the median annual wage for Market Research Analysts in the Birmingham metropolitan area is $61,270.
Does Birmingham pay more than the Alabama state average for Market Research Analysts?
The Birmingham metro median is +10.6% versus the Alabama state median of $55,390.
How does Birmingham compare to the national median for Market Research Analysts?
The Birmingham metro median is -20.8% versus the BLS national figure of $77,340.
What is the salary range for Market Research Analysts in Birmingham?
BLS reports the 10th-percentile annual wage at $35,020 and the 90th-percentile at $114,890 for the Birmingham metro area.
What education is required for Market Research Analysts?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Birmingham CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.