State comparison · 2025
Marketing Managers salary: California vs Idaho
Marketing Managers in California earn a median of $193,620. In Idaho, $142,090. After cost-of-living, the gap is 17.6% — not 36.3%.
Nominal pay gap
+36.3%
California vs Idaho
COL-adjusted gap
+17.6%
After BEA Regional Price Parities
California
Marketing Managers
- Median
- $193,620
- p25
- $139,950
- p75
- $271,360
- p10
- $104,370
- p90
- $326,400
- COL index (BEA RPP)100 = US average
- 110.7
- Hiring velocity (180d)
- -33%
Idaho
Marketing Managers
- Median
- $142,090
- p25
- $102,630
- p75
- $197,240
- p10
- $76,690
- p90
- $251,590
- COL index (BEA RPP)100 = US average
- 95.5
- Hiring velocity (180d)
- 0%
BLS Occupational Employment and Wage Statistics, May 2025. Cost-of-living adjustment from BEA Regional Price Parities (overall index). Hiring velocity from DOL OFLC public disclosure data, recent 180 days vs prior. See methodology.