Marketing Managers in Idaho. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Idaho earned a median of $114,410 in 2024, about 26% below the US median of $154,215. That is one of the larger state-level gaps we see for this occupation. Part of it reflects Idaho's smaller metro areas and the kinds of employers that hire here: regional businesses, agriculture-adjacent industries, and a growing but still modest tech sector, none of which tend to pay at the rates common in larger coastal markets.
The average wage was $127,720, well above the median. A smaller group of senior managers or those working for larger employers pull that figure up. The spread from bottom to top is wide: a Marketing Manager at the 10th percentile earned around $66,980, while one at the 90th earned $207,490. That range suggests experience, industry, and company size matter a lot here. An entry-level role in Boise and a VP-level position at a regional healthcare system are both counted in that figure.
Idaho's cost of living runs slightly below the national average, with a BEA regional price index of 95.1. After adjusting for that, the effective purchasing power of the median wage comes closer to $120,300 in national-baseline dollars. That closes the gap with the national figure somewhat, though it does not close it entirely.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, a pace it classifies as faster than average. Idaho's low base count (about 1,090 jobs statewide) means even modest growth in absolute terms would represent a meaningful percentage swing.
Salary distribution
Where Idaho marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $102,630 and $197,240, with a median of $142,090.
Marketing Managers in Idaho: actual employer-disclosed pay
Public records from 7 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $154,294. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level II — qualified | 2 | $116,375 |
| Level III — experienced | 2 | $156,105 |
| Level IV — fully competent | 3 | $215,000 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Idaho. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Advanced Micro Devices, Inc. | Director, Marketing | 2 | $215,000 |
| Micron Semiconductor Products, Inc. | HBM Product Manager | 2 | $156,105 |
| Balsam Brands Inc. | CRM Marketing Manager | 1 | $101,250 |
| Sharpen Technologies, Inc. | Product Marketing Manager | 1 | $131,500 |
| Zebra Technologies Corporation | Product Manager Principal | 1 | $154,294 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Product Marketing Manager at Sharpen Technologies, Inc.$131,500MeridianWage Level IIDecided Mar 19, 2026I-203-26071-698854
- Product Manager Principal at Zebra Technologies Corporation$154,294Twin FallsWage Level IVDecided Nov 7, 2025I-200-25304-353477
- HBM Product Manager at Micron Semiconductor Products, Inc.$166,000BoiseWage Level IIIDecided Jun 5, 2025I-200-25149-028172
- CRM Marketing Manager at Balsam Brands Inc.$101,250BoiseWage Level IIDecided Apr 22, 2025I-200-25105-868414
- Product Manager at Micron Semiconductor Products, Inc.$146,210BoiseWage Level IIIDecided Feb 25, 2025I-200-25049-703431
- Director, Marketing at Advanced Micro Devices, Inc.$215,000BoiseWage Level IVDecided Nov 26, 2024I-200-24324-484774
- Director, Marketing at Advanced Micro Devices, Inc.$215,000BoiseWage Level IVDecided Nov 25, 2024I-200-24323-482837
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Idaho
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Idaho, by industry
Median offered wage across 7 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $215,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Manufacturing | Advanced Micro Devices, Inc. | 3 | $215,000 |
| Retail and wholesale | Micron Semiconductor Products, Inc. | 3 | $146,210 |
| Technology and software | Sharpen Technologies, Inc. | 1 | $131,500 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Idaho over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in Idaho?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Idaho is $142,090.
- How does Idaho compare to the national median for Marketing Managers?
- The Idaho median is -13.0% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Idaho?
- BLS reports the 10th-percentile annual wage at $76,690 and the 90th-percentile at $251,590, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.