Marketing Managers in New York. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in New York had a median annual wage of $172,590 in 2024, about 12% above the national median of $154,215. The average wage came in higher at $195,720, which tells us a smaller group of senior managers pulls that figure up. With roughly 49,500 positions in the state, New York holds one of the largest concentrations of this role in the country.
The spread between lower and higher earners is wide. The bottom quarter earned under $130,120 while the top quarter earned above $224,950. That range reflects how differently the job can play out: a brand manager at a mid-size regional firm versus a senior marketing leader at a media or financial services company in Manhattan are doing work that shares a job title but little else.
New York's cost-of-living index sits at 116.4, about 16% above the national baseline. After adjusting for that, the $18,375 nominal premium over the national median shrinks to something closer to a wash. In other words, the higher paycheck largely offsets the higher cost of living rather than clearing it.
BLS projects the occupation to grow 6.6% nationally between 2024 and 2034, a pace it classifies as faster than average. New York's size and its concentration of advertising, media, and financial services firms suggest the state will track at least in line with that figure, though BLS does not publish a state-level breakdown for this projection.
Salary distribution
Where New York marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $140,140 and $233,730, with a median of $181,200.
Marketing Managers in New York: actual employer-disclosed pay
Public records from 707 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $185,000. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 146 | $125,000 |
| Level II — qualified | 217 | $170,000 |
| Level III — experienced | 146 | $213,146 |
| Level IV — fully competent | 125 | $260,000 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in New York. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Meta Platforms, Inc | Product Manager, Creators | 20 | $244,270 |
| Amazon.com Services LLC | Product Manager III | 18 | $158,500 |
| TT Commerce & Global Services LLC | Product Marketing Manager | 14 | $202,719 |
| ByteDance Inc. | NA SMB Regional Marketing Manager | 12 | $199,932 |
| Google LLC | Marketing Manager | 11 | $203,000 |
| BYTEDANCE INC. | Product Marketing Manager | 10 | $200,000 |
| Amazon Advertising LLC | Ad Sales Account Manager II 40 | 8 | $117,709 |
| IM PRO MAKEUP NY LP | Product Development Manager | 8 | $197,500 |
| Jim Beam Brands Co. | Global Digital Director “ House of Suntory | 8 | $163,009 |
| Anheuser-Busch InBev Services, LLC | Global Director – Communications | 7 | $199,410 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Creative Director of Marketing at LikeSo Studio Inc$160,000BrooklynWage Level IIDecided —I-203-26084-728156
- Associate VP, Integrated Operations at David Yurman Enterprises LLC$264,800New YorkWage Level IIIDecided —I-203-26084-727699
- Vice President, Creative & Marketing at Jamestown Management Corporation$143,826New YorkDecided —I-203-26084-729873
- EIPAF Proposals Manager at White & Case LLP$184,850New YorkWage Level IDecided —I-200-26084-729454
- Senior Director, Regional Marketing, Americas at Checkout LLC$375,000New YorkWage Level IVDecided Mar 31, 2026I-200-26083-724941
- Staff Product Marketing Manager at Intuit Inc.$167,287New YorkDecided Mar 30, 2026I-200-26082-723566
- Strategy Director at Publicis, Inc.$198,000New YorkWage Level IIDecided Mar 27, 2026I-203-26079-718338
- Extended Managing Director at GOLDMAN SACHS BANK USA$400,000New YorkWage Level IVDecided Mar 25, 2026I-203-26077-711826
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in New York
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in New York
Real specialty titles employers file for, clustered from 283 certified offers. The most common variant is Director, Secondary Market Insurance at a median of $187,500.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Director, Secondary Market Insurance | AG US GROUP SERVICES INC. | 50 | $187,500 |
| VP, FoA, Marketing | Meta Platforms, Inc | 50 | $240,963 |
| Product Manager | Amazon.com Services LLC | 47 | $176,000 |
| Manager, US Brands - Tequila Innovation | Amazon.com Services LLC | 39 | $157,040 |
| Marketing Manager | Google LLC | 38 | $146,350 |
| Product Marketing Manager | BYTEDANCE INC. | 26 | $196,705 |
| Business Development Manager | Ripple Labs, Inc. | 7 | $160,000 |
| Account Director | Engine Shop II, LLC | 7 | $140,000 |
| Head of Growth | A Vinyl Bar in Shibuya, Inc. | 5 | $175,000 |
| Executive Director, Marketing Strategy and Planning | New York Blood Center | 5 | $225,000 |
| Executive Vice President - Merchandising and Global Sourcing | Q4 Designs LLC | 5 | $200,000 |
| Lifecycle Marketing Manager | Fanatics Live, Inc. | 4 | $132,500 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in New York, by industry
Median offered wage across 696 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $193,138.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | Meta Platforms, Inc | 247 | $193,138 |
| Professional services | Amazon Advertising LLC | 160 | $190,000 |
| Retail and wholesale | Amazon.com Services LLC | 107 | $157,040 |
| Manufacturing | Jim Beam Brands Co. | 74 | $196,539 |
| Finance and insurance | Mastercard International Incorporated | 67 | $196,539 |
| Media and entertainment | Brooklyn Nets, LLC | 16 | $180,197 |
| Healthcare | New York Blood Center | 7 | $196,539 |
| Real estate | Concierge Auctions, LLC | 6 | $208,000 |
| Transportation and logistics | CA FAN TUAN INC. | 5 | $117,541 |
| Nonprofit and civic | Candid | 5 | $175,000 |
| Government and public sector | Interexchange Inc. | 1 | $163,390 |
| Education | Stepful, Inc. | 1 | $175,000 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in New York over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in New York
Metro-level salary data for marketing managers in major New York metropolitan areas.
- New York City$192,840
- Buffalo$144,390
Compare Marketing Managers pay across nearby states
Considering a move? Compare New York with another state
Frequently asked questions
- What is the median salary for Marketing Managers in New York?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in New York is $181,200.
- How does New York compare to the national median for Marketing Managers?
- The New York median is +10.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in New York?
- BLS reports the 10th-percentile annual wage at $104,140 and the 90th-percentile at $324,310, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.