Marketing Managers in Virginia. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Virginia's median for Marketing Managers came in at $177,250 in 2024, about 15% above the national median of $154,215. The mean was higher still at $188,500, which tells us a group of senior and executive-level managers pulls the average up.
The spread between the 10th and 75th percentiles runs from $101,020 to $223,850. That is a wide range for a single occupation title. It reflects how different the role can look in practice: a brand coordinator at a small regional firm versus a VP of marketing at a defense contractor or a large federal-adjacent agency carry the same SOC code but very different pay.
Virginia's cost-of-living index sits at 102.3, just slightly above the national baseline of 100. That means the nominal premium over the US median translates almost fully into real purchasing power. A Marketing Manager earning the state median here buys roughly as much as the wage figure implies, unlike in states where a higher salary gets offset by significantly higher housing and living costs.
BLS projects employment for this occupation to grow 6.6% between 2024 and 2034, which falls in the "faster than average" category. We do not have a state-specific projection in the data, so that figure reflects the national outlook.
With about 7,170 Marketing Managers employed across the state, Virginia is a reasonably large market for the role. The concentration of federal agencies, government contractors, and technology firms in the Northern Virginia corridor likely accounts for some of the wage premium over the national figure, though the data does not let us split that out precisely.
Salary distribution
Where Virginia marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $142,820 and $246,900, with a median of $187,820.
Marketing Managers in Virginia: actual employer-disclosed pay
Public records from 32 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $156,965. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 6 | $111,000 |
| Level II — qualified | 10 | $170,272 |
| Level III — experienced | 3 | $185,000 |
| Level IV — fully competent | 3 | $250,000 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Virginia. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Amazon.com Services LLC | Product Manager III | 5 | $146,944 |
| Pentagon Federal Credit Union | Senior Card Product Manager, Reward Products | 3 | $190,000 |
| Amazon Data Services, Inc | Manager II, Data Center Operations | 2 | $155,000 |
| Amazon Web Services, Inc. | Principal Product Management | 2 | $171,222 |
| 22nd Century Technologies, Inc. | Vice President, Business Development | 1 | $185,000 |
| AMAZON.COM SERVICES LLC | FUNCTIONAL MARKETING II | 1 | $131,600 |
| Arthur J. Gallagher Service Company, LLC | Client Service Executive | 1 | $125,000 |
| Creativity for Growth and Business Inc | Business Development Officer | 1 | $95,971 |
| DEMENTION X INC | MARKETING MANAGER | 1 | $112,000 |
| DigMed LLC | Chief Strategy Officer | 1 | $250,000 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Product Manager II at Amazon.com Services LLC$120,026ArlingtonDecided Feb 25, 2026I-200-26049-647608
- Product Manager III at Amazon Web Services, Inc.$146,944ArlingtonDecided Feb 12, 2026I-200-26036-621377
- Director, Analytics at MGA Entertainment Inc.$260,000AlexandriaWage Level IVDecided Feb 3, 2026I-200-26027-594651
- Sr Manager Marketing Strategy & Planning at Salesforce, Inc.$190,000McLeanWage Level IIDecided Nov 14, 2025I-200-25309-378834
- Manager II, Data Center Operations at Amazon Data Services, Inc$155,000HerndonWage Level IIDecided Nov 14, 2025I-200-25307-358570
- Performance Marketing Manager at Healthy Labs Inc.$155,000FairfaxWage Level IIDecided Nov 14, 2025I-200-25307-360871
- Manager II, Data Center Operations at Amazon Data Services, Inc$155,000HerndonWage Level IIDecided Nov 5, 2025I-200-25269-336667
- Senior Card Product Manager, Reward Products at Pentagon Federal Credit Union$190,000McLeanWage Level IIDecided Sep 30, 2025I-200-25266-327212
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Virginia
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in Virginia
Real specialty titles employers file for, clustered from 12 certified offers. The most common variant is Product Manager at a median of $146,944.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Product Manager | Amazon.com Services LLC | 6 | $146,944 |
| Senior Card Product Manager, Reward Products | Pentagon Federal Credit Union | 3 | $190,000 |
| Manager II, Data Center Operations | Amazon Data Services, Inc | 3 | $155,000 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in Virginia, by industry
Median offered wage across 30 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $170,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | Amazon Data Services, Inc | 11 | $170,000 |
| Retail and wholesale | Amazon.com Services LLC | 7 | $146,944 |
| Professional services | Creativity for Growth and Business Inc | 5 | $110,000 |
| Finance and insurance | Pentagon Federal Credit Union | 4 | $185,002 |
| Manufacturing | First Solar, Inc. | 2 | $186,887 |
| Energy and utilities | Fluence Energy, LLC | 1 | $170,544 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Virginia over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Virginia
Metro-level salary data for marketing managers in major Virginia metropolitan areas.
- Richmond$174,130
- Virginia Beach$155,300
Compare Marketing Managers pay across nearby states
Considering a move? Compare Virginia with another state
Frequently asked questions
- What is the median salary for Marketing Managers in Virginia?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Virginia is $187,820.
- How does Virginia compare to the national median for Marketing Managers?
- The Virginia median is +15.0% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Virginia?
- BLS reports the 10th-percentile annual wage at $107,710 and the 90th-percentile at $292,430, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.