What the numbers say
Richmond's median wage for Marketing Managers was $167,680 in 2024. That sits about 9% below the Virginia median of $177,250, which is a meaningful gap. Compared to the national median of $154,215, though, Richmond runs about 9% higher. The metro occupies a middle position: above most of the country, below the high-concentration Northern Virginia and DC-corridor markets that pull the state figure up.
The spread within Richmond tells the more interesting story. The 25th percentile came in at $127,060 and the 75th at $206,630. That's roughly a $79,000 gap between the lower and upper quarters of the local field. Roles at the senior end of the market, typically those overseeing multi-channel campaigns or managing larger budgets, tend to cluster near or above that 75th-percentile mark. Entry-level and mid-career managers land somewhere in the $99,000 to $127,000 band.
About 1,100 Marketing Managers worked in the Richmond metro in 2024. That is a small pool relative to the state's major employment centers, but it is not a thin market. Financial services, healthcare systems, and regional consumer brands all keep marketing functions here.
The average wage of $174,870 runs about $7,200 above the median, which suggests a handful of senior roles at the high end push the average up. For most people in this occupation locally, the median is the more useful reference point.
Salary distribution
Where Richmond marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $132,730 and $214,930, with a median of $174,130.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Richmond metro compares to other major Virginia metro areas for marketing managers.
- Virginia Beach$155,300
Frequently asked questions
- What is the median salary for Marketing Managers in Richmond, Virginia?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Richmond metropolitan area is $174,130.
- Does Richmond pay more than the Virginia state average for Marketing Managers?
- The Richmond metro median is -7.3% versus the Virginia state median of $187,820.
- How does Richmond compare to the national median for Marketing Managers?
- The Richmond metro median is +6.6% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Richmond?
- BLS reports the 10th-percentile annual wage at $103,000 and the 90th-percentile at $272,460 for the Richmond metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Richmond CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.