What the numbers say
About 690 Marketing Managers work in the Virginia Beach metro, making this a mid-sized market for the role. The median annual wage in 2024 was $152,880, which lands just below the national median of $154,215. The gap is small enough that Virginia Beach competes on roughly even footing with most US metros for this position.
The bigger story is how Virginia Beach compares to the rest of Virginia. The statewide median for Marketing Managers was $177,250 in 2024, meaning the metro sits about $24,400 below the Virginia figure. The Northern Virginia and DC suburbs drive that state number up considerably, so the gap reflects geography more than anything else.
The spread between lower and higher earners is wide. The 25th percentile came in at $119,260, while the 75th percentile reached $195,240. That $76,000 gap within the same metro suggests that experience, industry, and scope of responsibility make a real difference here. A Marketing Manager overseeing a small regional team will land in a very different place than one running multi-channel campaigns for a larger employer.
The mean wage of $160,950 sits about $8,000 above the median, which tells us a smaller group of higher-paid managers in the area pull the average up. For most people in this role locally, the median is the more useful reference point.
Salary distribution
Where Virginia Beach marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $122,100 and $196,870, with a median of $155,300.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesOther metros in Virginia
How the Virginia Beach metro compares to other major Virginia metro areas for marketing managers.
- Richmond$174,130
Frequently asked questions
- What is the median salary for Marketing Managers in Virginia Beach, Virginia?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Virginia Beach metropolitan area is $155,300.
- Does Virginia Beach pay more than the Virginia state average for Marketing Managers?
- The Virginia Beach metro median is -17.3% versus the Virginia state median of $187,820.
- How does Virginia Beach compare to the national median for Marketing Managers?
- The Virginia Beach metro median is -4.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Virginia Beach?
- BLS reports the 10th-percentile annual wage at $96,330 and the 90th-percentile at $248,570 for the Virginia Beach metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Virginia Beach CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.