What the numbers say
With about 49,750 Marketing Managers working in the New York City metro, this is one of the largest concentrations of the occupation in the country. The median annual wage in 2024 was $175,560, roughly 1.7% above the New York state median of $172,590 and about 14% above the national median of $154,215.
The mean wage of $199,840 runs well above the median, which tells us that a smaller group of high earners in the metro pulls the average up. The spread between the 25th and 75th percentiles gives a clearer picture of the middle of the market: a quarter of Marketing Managers here earned below $135,710, while another quarter earned above $227,010. That is a $91,300 gap between those two points alone, reflecting how much variation exists by industry, company size, and seniority within a single metro.
The NYC figure sitting only 1.7% above the state median is worth noting. New York City dominates the state's employment numbers for this role, so the two figures are closely tied. Unlike some metros that sit well above or below their state figure, NYC and New York state largely move together here.
We do not apply a cost-of-living adjustment at the metro level, so the $175,560 median reflects nominal wages only. Readers weighing a move or a negotiation should factor in local housing and tax costs separately.
Salary distribution
Where New York City marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $156,020 and $246,000, with a median of $192,840.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the New York City metro compares to other major New York metro areas for marketing managers.
- Buffalo$144,390
Frequently asked questions
- What is the median salary for Marketing Managers in New York City, New York?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the New York City metropolitan area is $192,840.
- Does New York City pay more than the New York state average for Marketing Managers?
- The New York City metro median is +6.4% versus the New York state median of $181,200.
- How does New York City compare to the national median for Marketing Managers?
- The New York City metro median is +18.1% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in New York City?
- BLS reports the 10th-percentile annual wage at $116,040 and the 90th-percentile at $324,990 for the New York City metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the New York City CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.