State comparison · 2025
Marketing Managers salary: California vs South Dakota
Marketing Managers in California earn a median of $193,620. In South Dakota, $167,750. After cost-of-living, the gap is 7.6% — not 15.4%.
Nominal pay gap
+15.4%
California vs South Dakota
COL-adjusted gap
-7.6%
After BEA Regional Price Parities
California
Marketing Managers
- Median
- $193,620
- p25
- $139,950
- p75
- $271,360
- p10
- $104,370
- p90
- $326,400
- COL index (BEA RPP)100 = US average
- 110.7
- Hiring velocity (180d)
- -33%
South Dakota
Marketing Managers
- Median
- $167,750
- p25
- $121,070
- p75
- $233,820
- p10
- $101,350
- p90
- $233,820
- COL index (BEA RPP)100 = US average
- 88.6
BLS Occupational Employment and Wage Statistics, May 2025. Cost-of-living adjustment from BEA Regional Price Parities (overall index). Hiring velocity from DOL OFLC public disclosure data, recent 180 days vs prior. See methodology.