Marketing Managers in South Dakota. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in South Dakota earned a median annual wage of $145,390 in 2024, about 6% below the national median of $154,215. That gap is smaller than it looks once you factor in cost of living. South Dakota's overall price level runs roughly 10% below the national average, so the nominal difference flips: in purchasing terms, the state median is closer to $162,000 in national-baseline dollars, which clears the US median by a meaningful margin.
The spread between low and high earners is wide. The 10th percentile came in at $99,310, the 90th at $231,500. Top earners made more than twice what entry-level peers did. A gap that large usually reflects real differences in scope: a marketing director overseeing regional campaigns at a major firm versus a generalist manager at a smaller local business. Both are Marketing Managers by BLS classification.
The average wage of $161,010 sat well above the median, which tells us a smaller group of high-earning managers pulled the average up. For most people in this role in South Dakota, the median is the more representative number.
BLS projects employment for Marketing Managers to grow 6.6% nationally between 2024 and 2034, an outlook it classifies as faster than average. South Dakota-specific projections are not published separately, so local growth may differ from the national figure.
Salary distribution
Where South Dakota marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $121,070 and $233,820, with a median of $167,750.
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Marketing Managers pay by experience level in South Dakota
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in South Dakota over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in South Dakota?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in South Dakota is $167,750.
- How does South Dakota compare to the national median for Marketing Managers?
- The South Dakota median is +2.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in South Dakota?
- BLS reports the 10th-percentile annual wage at $101,350 and the 90th-percentile at $233,820, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.