State comparison · 2025
Marketing Managers salary: California vs Texas
Marketing Managers in California earn a median of $193,620. In Texas, $147,880. After cost-of-living, the gap is 14.8% — not 30.9%.
Nominal pay gap
+30.9%
California vs Texas
COL-adjusted gap
+14.8%
After BEA Regional Price Parities
California
Marketing Managers
- Median
- $193,620
- p25
- $139,950
- p75
- $271,360
- p10
- $104,370
- p90
- $326,400
- COL index (BEA RPP)100 = US average
- 110.7
- Hiring velocity (180d)
- -33%
Texas
Marketing Managers
- Median
- $147,880
- p25
- $106,110
- p75
- $200,430
- p10
- $81,820
- p90
- $259,200
- COL index (BEA RPP)100 = US average
- 97.1
- Hiring velocity (180d)
- -45%
BLS Occupational Employment and Wage Statistics, May 2025. Cost-of-living adjustment from BEA Regional Price Parities (overall index). Hiring velocity from DOL OFLC public disclosure data, recent 180 days vs prior. See methodology.