Marketing Managers in Texas. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
The median Marketing Manager in Texas earned $140,620 in 2024, about 9% below the national median of $154,215. That gap is real, but it narrows considerably once you account for cost of living. Texas sits just below the national price level, so the nominal difference translates to a smaller purchasing gap than the headline figures suggest.
The spread across earners is wide. The 10th percentile came in at $75,800 in 2024, while the 90th reached $237,370. Top earners make roughly three times what the lowest earners do. That kind of range usually reflects differences in how senior someone is, what industry they work in, and whether they manage a small team or a national budget. With 43,920 Marketing Managers employed across the state, Texas has enough volume that all those variations show up clearly in the data.
The mean wage of $153,550 sits about $13,000 above the median. A segment of high earners is pulling the average up, which is common in management roles. For most Marketing Managers in Texas, the median of $140,620 is the more relevant figure.
BLS projects employment in this occupation to grow 6.6% between 2024 and 2034, which it classifies as faster than average. The projection covers the national occupation, not Texas specifically, so local conditions may differ.
Salary distribution
Where Texas marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $106,110 and $200,430, with a median of $147,880.
Marketing Managers in Texas: actual employer-disclosed pay
Public records from 244 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $153,889. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 50 | $88,300 |
| Level II — qualified | 77 | $139,650 |
| Level III — experienced | 38 | $175,000 |
| Level IV — fully competent | 64 | $208,350 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Texas. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Amazon.com Services LLC | Product Manager III | 9 | $160,410 |
| Amazon Web Services, Inc. | SCE III - 43 | 6 | $131,053 |
| BAYARDE SERVICES LLC | Business Development Manager | 4 | $120,000 |
| ByteDance Inc. | Group Vertical Director- Growth | 4 | $179,322 |
| Deel US LLC | Head of Marketing | 4 | $202,500 |
| Advanced Micro Devices, Inc. | Director, Marketing | 3 | $205,000 |
| TECO-Westinghouse Motor Company | OEM Key Account Manager | 3 | $150,000 |
| Tek Grove, LLC | Manager - Product and Business Development | 3 | $155,000 |
| Alcon Vision, LLC | Manager, Surgical Product/Brand Marketing - Downstream | 2 | $154,282 |
| American Robotech Inc. | Product Marketing Manager | 2 | $90,000 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Business Development Director at MODEC AMERICA INC$184,106HoustonWage Level IIIDecided —I-203-26084-729209
- Marketing Manager at Softway Solutions Inc.$160,000DallasWage Level IIDecided Mar 31, 2026I-203-26083-726990
- Senior Business Partnerships Manager at Deel US LLC$225,000Alamo HeightsWage Level IVDecided Mar 30, 2026I-200-26082-722359
- Director of Marketing at REAL Holdings LLC$105,000AustinWage Level IDecided Mar 20, 2026I-200-26072-702729
- Marketing Manager at Spike Up Media, LLC$100,000AustinWage Level IDecided Mar 19, 2026I-203-26071-700305
- Chief Marketing Officer at Collibra, Inc.$400,000SpringWage Level IVDecided Mar 18, 2026I-200-26070-694992
- Marketing Manager II at Eversana Life Science Services, LLC$101,494PlanoWage Level IDecided Mar 17, 2026I-200-26069-692515
- Creative Brand Director at Ouro Global, Inc.$197,621AustinWage Level IVDecided Mar 13, 2026I-200-26065-685843
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Texas
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in Texas
Real specialty titles employers file for, clustered from 128 certified offers. The most common variant is Marketing Manager at a median of $100,000.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Marketing Manager | Hunan Garden Baobei, Inc. | 25 | $100,000 |
| Product Manager | Amazon.com Services LLC | 24 | $131,071 |
| Dir, Product Marketing, Security | AUTOMATION ANYWHERE, INC. | 17 | $200,000 |
| MANAGER III, PRODUCT MANAGEMENT | Alcon Vision, LLC | 16 | $184,569 |
| Business Development Manager | BAYARDE SERVICES LLC | 14 | $115,000 |
| Product Marketing Manager | American Robotech Inc. | 10 | $171,750 |
| Assistant Vice President | Genpact LLC | 5 | $240,000 |
| Director of Marketing | Liveology Digital Media INC | 5 | $125,000 |
| Head of Marketing | Deel US LLC | 3 | $180,000 |
| OEM Key Account Manager | TECO-Westinghouse Motor Company | 3 | $150,000 |
| Chief Marketing Officer | Collibra, Inc. | 3 | $400,000 |
| Manager - Product and Business Development | Tek Grove, LLC | 3 | $155,000 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in Texas, by industry
Median offered wage across 235 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $162,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | Amazon Web Services, Inc. | 87 | $162,000 |
| Professional services | BAYARDE SERVICES LLC | 47 | $135,000 |
| Retail and wholesale | Amazon.com Services LLC | 40 | $162,701 |
| Manufacturing | Advanced Micro Devices, Inc. | 31 | $152,901 |
| Finance and insurance | BBVA Processing Services Inc. | 9 | $168,425 |
| Energy and utilities | Agni Chemicals | 6 | $152,299 |
| Real estate | Homer Agency | 4 | $115,000 |
| Media and entertainment | F45 TRAINING INC. | 3 | $203,500 |
| Transportation and logistics | We Square LLC | 2 | $110,000 |
| Healthcare | PRESTONWOOD HOME HEALTHCARE LLC | 2 | $85,488 |
| Education | BetterUp, Inc. | 2 | $153,668 |
| Government and public sector | Adtalem Global Education Inc. | 1 | $210,000 |
| Nonprofit and civic | Amazing Life Foundation | 1 | $134,572 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Texas over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Texas
Metro-level salary data for marketing managers in major Texas metropolitan areas.
- Austin$164,920
- Dallas$155,460
- Houston$153,030
- San Antonio$131,800
Compare Marketing Managers pay across nearby states
Considering a move? Compare Texas with another state
Frequently asked questions
- What is the median salary for Marketing Managers in Texas?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Texas is $147,880.
- How does Texas compare to the national median for Marketing Managers?
- The Texas median is -9.5% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Texas?
- BLS reports the 10th-percentile annual wage at $81,820 and the 90th-percentile at $259,200, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.