RateOrchard
DATA PROFILE · 2024

Marketing Managers salary in Texas

Steadymarket
-38%offers
+12.5%wages
heat47/100

Median, range, employment, and 10-year outlook from BLS Occupational Employment Statistics, with skills and task data from O*NET. Cost-of-living adjustment from BEA Regional Price Parities.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 27, 2026
Median annual$140,620
Mean annual$153,550
Range (10th to 90th)$75,800 to $237,370
Texas employment43,920
State vs national-8.8% vs national

Salary distribution

Where Texas marketing managers fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$75,80025TH$102,380MEDIAN$140,62075TH$187,01090TH$237,370

The middle 50% of workers earn between $102,380 and $187,010, with a median of $140,620.

Real disclosed salaries

Marketing Managers in Texas: actual employer-disclosed pay

Public records from 214 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $154,450. Every figure below is an actual offered salary an employer attested to under federal law.

By DOL wage level

DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.

LevelFilingsMedian offer
Level I — entry38$87,700
Level II — qualified62$140,000
Level III — experienced32$175,000
Level IV — fully competent46$205,596

Top employers filing for this role

Companies with the most certified filings for Marketing Managers in Texas. Median offer is across all of that employer's filings.

EmployerMost-filed titleFilingsMedian
Amazon.com Services LLCProduct Manager III7$160,410
Amazon Web Services, Inc.SCE III - 435$140,800
BAYARDE SERVICES LLCBusiness Development Manager4$120,000
ByteDance Inc.Group Vertical Director- Growth4$179,322
TECO-Westinghouse Motor CompanyOEM Key Account Manager3$150,000
Advanced Micro Devices, Inc.Sr. Manager, Pricing Strategy/Planning3$205,000
Deel US LLCHead of Marketing3$180,000
Tek Grove, LLCManager - Product and Business Development3$155,000
Hydrix DE LLCExecutive Vice President - Business Development2$207,956
AUTOMATION ANYWHERE, INC.Sr. Director, Global Alliances2$207,851

Recent sample filings

A snapshot of recent certified offers. Each line is a real, public, verifiable record.

  • Digital Growth Marketer at GroupTogether Inc.
    $166,000
    AustinDecided Dec 26, 2025I-203-25352-493855
  • PROGRAM/PROJECT MANAGEMENT SR MANAGER at PepsiCo, Inc.
    $189,030
    PLANODecided Dec 23, 2025I-200-25350-485230
  • Product Manager II at Amazon.com Services LLC
    $132,142
    AustinDecided Dec 19, 2025I-200-25346-479146
  • OEM Key Account Manager at TECO-Westinghouse Motor Company
    $150,000
    Round RockDecided Dec 17, 2025I-200-25344-473135
  • Executive Vice President - Business Development at Hydrix DE LLC
    $214,317
    AustinDecided Dec 15, 2025I-203-25342-464040
  • Director, LATAM Channel Sales at RealTimeBoard, Inc. dba Miro
    $197,621
    AustinDecided Dec 15, 2025I-200-25342-465138
  • Business Development Manager USA at Sorama USA Corp
    $87,443
    FriscoDecided Dec 10, 2025I-200-25337-455993
  • Chief Commercial Officer at Infravision, Inc.
    $225,000
    AustinDecided Dec 9, 2025I-203-25336-451297

Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.

By seniority

Marketing Managers pay by experience level in Texas

Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.

Specialties

Marketing Managers specialties in Texas

Real specialty titles employers file for, clustered from 106 certified offers. The most common variant is Product Manager at a median of $131,071.

SpecialtyTop employerFilingsMedian offer
Product ManagerAmazon.com Services LLC20$131,071
Director, LATAM Channel SalesAUTOMATION ANYWHERE, INC.18$198,811
Marketing ManagerThe Way How, LLC18$96,259
Sr Manager 1, Business Program ManagementAlcon Vision, LLC14$184,569
Business Development ManagerBAYARDE SERVICES LLC12$115,000
Product Marketing ManagerAmerican Robotech Inc.8$171,750
VP, Product & TechnologyTrintech Inc.4$215,000
OEM Key Account ManagerTECO-Westinghouse Motor Company3$150,000
Director of MarketingYum! Restaurants International, Inc.3$125,000
Head of MarketingDeel US LLC3$180,000
Manager - Product and Business DevelopmentTek Grove, LLC3$155,000

Specialties with 10 or more filings link to a dedicated breakdown.

Pay by industry

Marketing Managers in Texas, by industry

Median offered wage across 209 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $165,000.

IndustryLargest employerFilingsMedian offer
Technology and softwareAmazon Web Services, Inc.79$165,000
Professional servicesBAYARDE SERVICES LLC38$123,330
Retail and wholesaleAmazon.com Services LLC34$163,400
ManufacturingTECO-Westinghouse Motor Company33$153,878
Finance and insuranceNorthMark Strategies LLC7$168,425
Energy and utilitiesNalco Company LLC6$152,299
Real estateRisland US Holdings LLC3$125,000
Transportation and logisticsWe Square LLC2$110,000
HealthcarePRESTONWOOD HOME HEALTHCARE LLC2$85,488
Media and entertainmentF45 TRAINING INC.2$203,500
Government and public sectorAdtalem Global Education Inc.1$210,000
Nonprofit and civicAmazing Life Foundation1$134,572
EducationBetterUp, Inc.1$225,000

Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.

Wage trend

Median annual wage in Texas over the past 2 BLS OES releases. Real values are CPI-adjusted to 2024 dollars.

Median annual wage, Texas2023 to 2024
$135,0502023$140,6202024

Typical entry

  • Education

    Bachelor's degree

  • Experience

    5 years or more

  • On-the-job training

    None

Top skills (O*NET)

  • Sales and Marketing

    Knowledge

    4.8 / 5
  • English Language

    Knowledge

    4.5 / 5
  • Administration and Management

    Knowledge

    4.0 / 5
  • Oral Expression

    Ability

    4.0 / 5
  • Oral Comprehension

    Ability

    4.0 / 5
  • Written Comprehension

    Ability

    4.0 / 5
  • Critical Thinking

    Cross-functional

    3.9 / 5
  • Reading Comprehension

    Basic skill

    3.9 / 5

Common tasks (O*NET)

  1. 01

    Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

  2. 02

    Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  3. 03

    Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

  4. 04

    Develop pricing strategies, balancing firm objectives and customer satisfaction.

  5. 05

    Compile lists describing product or service offerings.

  6. 06

    Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

  7. 07

    Consult with product development personnel on product specifications, such as design, color, or packaging.

  8. 08

    Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

10-year outlook

Growth 2024 → 2034

+6.6%

Projected annual openings

BLS outlook

Growing faster than average

Source: BLS Employment Projections, 20242034 cycle.

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Top metros in Texas

Metro-level salary data for marketing managers in major Texas metropolitan areas.

Compare Marketing Managers pay across nearby states

Frequently asked questions

What is the median salary for Marketing Managers in Texas?
According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Texas is $140,620.
How does Texas compare to the national median for Marketing Managers?
The Texas median is -8.8% versus the BLS national figure of $154,215.
What is the salary range for Marketing Managers in Texas?
BLS reports the 10th-percentile annual wage at $75,800 and the 90th-percentile at $237,370, which captures most full-time workers in the role.
Is Marketing Managers a growing field?
BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
What education is required for Marketing Managers?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.