What the numbers say
The 2,740 Marketing Managers working in San Antonio earned a median annual wage of $129,850 in 2024. That sits about 8% below the Texas median of $140,620 and roughly 16% below the national median of $154,215. San Antonio is one of the larger Texas metros where the marketing manager figure runs consistently below the state average, likely because the city's employer base leans toward healthcare, military, and hospitality sectors, which tend to pay marketing talent less than the finance and energy employers concentrated in Houston and Dallas.
The average wage of $139,570 runs about $10,000 above the median. That gap points to a slice of senior or high-scope managers pulling the average up, even as the bulk of the local field earns closer to the median figure.
The spread across earners is wide. At the 10th percentile the annual wage was $72,880. At the 90th it reached $211,240, a difference of roughly $138,000 between the lower and upper ends of the field. Top earners in San Antonio make close to three times what the lowest-paid practitioners earn. That kind of range usually reflects real differences in scope: a brand manager at a regional retailer versus a VP of marketing at a large healthcare system will both be counted here.
At 2,740 employed, the San Antonio metro is a mid-size market for this occupation. It is not a thin market, but it is narrower than Austin or Houston, which means fewer open roles at any given time and less upward pressure on wages from competing offers.
Salary distribution
Where San Antonio marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $98,320 and $170,410, with a median of $131,800.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the San Antonio metro compares to other major Texas metro areas for marketing managers.
Frequently asked questions
- What is the median salary for Marketing Managers in San Antonio, Texas?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the San Antonio metropolitan area is $131,800.
- Does San Antonio pay more than the Texas state average for Marketing Managers?
- The San Antonio metro median is -10.9% versus the Texas state median of $147,880.
- How does San Antonio compare to the national median for Marketing Managers?
- The San Antonio metro median is -19.3% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in San Antonio?
- BLS reports the 10th-percentile annual wage at $76,810 and the 90th-percentile at $215,480 for the San Antonio metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the San Antonio CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.