What the numbers say
About 6,310 Marketing Managers work in the Austin metro, and their 2024 median annual wage came in at $162,150. That sits 15% above the Texas median of $140,620 and just over 5% above the national median of $154,215.
The average wage of $165,210 tracks close to the median, which suggests the distribution is fairly even across experience levels rather than being pulled hard by a small group of very high earners. That is a different picture from some of the software roles in the same metro, where senior titles push the mean well above the midpoint.
The spread from the 10th to the 75th percentile tells the fuller story. The bottom of the range starts at $88,270, while the 75th percentile reaches $204,990, more than double that figure. Roles carrying the same job title here can reflect very different responsibilities: a Marketing Manager overseeing one product line at a mid-sized company versus one running paid acquisition and brand strategy at a high-growth tech firm. That gap between lower and upper earners is wide even before the top of the range comes into view.
Austin's position above both the Texas and national medians is consistent with what we see across professional management roles in the metro. The gap over the state figure is the more meaningful one, since Texas includes a range of markets from Dallas to smaller regional cities. Austin paying 15% more than the state middle point reflects the concentration of tech and consumer companies in the metro that tend to staff and pay marketing functions at higher levels than the broader Texas average.
Salary distribution
Where Austin marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $121,130 and $212,050, with a median of $164,920.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesOther metros in Texas
How the Austin metro compares to other major Texas metro areas for marketing managers.
- Dallas$155,460
- Houston$153,030
- San Antonio$131,800
Frequently asked questions
- What is the median salary for Marketing Managers in Austin, Texas?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Austin metropolitan area is $164,920.
- Does Austin pay more than the Texas state average for Marketing Managers?
- The Austin metro median is +11.5% versus the Texas state median of $147,880.
- How does Austin compare to the national median for Marketing Managers?
- The Austin metro median is +1.0% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Austin?
- BLS reports the 10th-percentile annual wage at $92,150 and the 90th-percentile at $274,700 for the Austin metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Austin CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.