What the numbers say
About 17,040 Marketing Managers work in the Dallas metro, making it one of the larger concentrations of the role in the country. The median annual wage was $147,990 in 2024, about 5% above the Texas median of $140,620. That gap is real but not dramatic. Dallas pays more than the state average, though not by a wide margin.
The national comparison runs the other direction. The US median for Marketing Managers was $154,215 in 2024, roughly $6,200 above what Dallas reported. That puts Dallas below the national midpoint for this occupation, which may surprise people who assume a major metro always leads.
The spread within the metro is wide. The 10th-percentile wage was $77,280, and the 75th came in at $195,740. That is a gap of more than $118,000 between someone near the bottom of the range and someone in the upper quarter. The mean of $155,510 sits above the median of $147,990, which suggests a portion of higher earners pull the average up. In practical terms, the role varies a lot in Dallas depending on industry, company size, and seniority.
Salary distribution
Where Dallas marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $110,040 and $207,790, with a median of $155,460.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesOther metros in Texas
How the Dallas metro compares to other major Texas metro areas for marketing managers.
- Austin$164,920
- Houston$153,030
- San Antonio$131,800
Frequently asked questions
- What is the median salary for Marketing Managers in Dallas, Texas?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Dallas metropolitan area is $155,460.
- Does Dallas pay more than the Texas state average for Marketing Managers?
- The Dallas metro median is +5.1% versus the Texas state median of $147,880.
- How does Dallas compare to the national median for Marketing Managers?
- The Dallas metro median is -4.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Dallas?
- BLS reports the 10th-percentile annual wage at $85,050 and the 90th-percentile at $268,640 for the Dallas metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Dallas CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.