State comparison · 2025
Marketing Managers salary: California vs West Virginia
Marketing Managers in California earn a median of $193,620. In West Virginia, $98,750. After cost-of-living, the gap is 58.5% — not 96.1%.
Nominal pay gap
+96.1%
California vs West Virginia
COL-adjusted gap
+58.5%
After BEA Regional Price Parities
California
Marketing Managers
- Median
- $193,620
- p25
- $139,950
- p75
- $271,360
- p10
- $104,370
- p90
- $326,400
- COL index (BEA RPP)100 = US average
- 110.7
- Hiring velocity (180d)
- -33%
West Virginia
Marketing Managers
- Median
- $98,750
- p25
- $80,200
- p75
- $150,170
- p10
- $70,970
- p90
- $194,200
- COL index (BEA RPP)100 = US average
- 89.5
BLS Occupational Employment and Wage Statistics, May 2025. Cost-of-living adjustment from BEA Regional Price Parities (overall index). Hiring velocity from DOL OFLC public disclosure data, recent 180 days vs prior. See methodology.