Marketing Managers in West Virginia. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in West Virginia earned a median of $110,150 in 2024, about 29% below the national median of $154,215. That is a large gap by any measure, and it reflects a state with a smaller corporate sector than the coasts.
The average was $122,210, roughly $12,000 above the median. That tells us a handful of higher-paid managers pull the average up, which is typical for a small employment base of 330 people. One or two well-compensated positions at the top can move the number noticeably.
The spread from bottom to top is wide. The 10th-percentile wage sat at $68,280 while the 90th reached $173,910. Top earners made about 2.5 times what entry-level peers made. That range usually signals real differences in seniority, scope of budget managed, and whether the role sits inside a large organization or a smaller one.
West Virginia's cost of living index comes in at 87.5, well below the national baseline of 100. After adjusting for what the money actually buys locally, the median $110,150 translates closer to $125,900 in national-dollar terms. That narrows the gap with the US figure meaningfully, though it does not close it.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, a pace BLS classifies as faster than average. West Virginia starts from a small base, so the absolute number of new positions will be modest even if the growth rate holds.
Salary distribution
Where West Virginia marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $80,200 and $150,170, with a median of $98,750.
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Marketing Managers pay by experience level in West Virginia
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in West Virginia over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in West Virginia?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in West Virginia is $98,750.
- How does West Virginia compare to the national median for Marketing Managers?
- The West Virginia median is -39.5% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in West Virginia?
- BLS reports the 10th-percentile annual wage at $70,970 and the 90th-percentile at $194,200, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.