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State comparison · 2025

Marketing Managers salary: California vs Wisconsin

Occupation

Marketing Managers in California earn a median of $193,620. In Wisconsin, $133,600. After cost-of-living, the gap is 23.2% — not 44.9%.

Nominal pay gap
+44.9%
California vs Wisconsin
COL-adjusted gap
+23.2%
After BEA Regional Price Parities

California

Marketing Managers

Median
$193,620
p25
$139,950
p75
$271,360
p10
$104,370
p90
$326,400
COL index (BEA RPP)100 = US average
110.7
Hiring velocity (180d)
-33%
See full breakdown for California

Wisconsin

Marketing Managers

Median
$133,600
p25
$104,980
p75
$176,080
p10
$83,990
p90
$211,990
COL index (BEA RPP)100 = US average
94.1
Hiring velocity (180d)
0%
See full breakdown for Wisconsin

BLS Occupational Employment and Wage Statistics, May 2025. Cost-of-living adjustment from BEA Regional Price Parities (overall index). Hiring velocity from DOL OFLC public disclosure data, recent 180 days vs prior. See methodology.