Salary distribution
Where Wisconsin marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $101,020 and $172,160, with a median of $131,110.
Marketing Managers pay by experience level in Wisconsin
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Wisconsin, by industry
Median offered wage across 2 certified filings, grouped by NAICS industry sector. Real estate leads with a median of $140,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Real estate | Hammes Company LLC. | 1 | $140,000 |
| Professional services | Virtual 3D Studios, Inc. | 1 | $89,000 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Wisconsin over the past 2 BLS OES releases. Real values are CPI-adjusted to 2024 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Metro-level salary data for marketing managers in major Wisconsin metropolitan areas.
- Milwaukee$131,390
Compare Marketing Managers pay across nearby states
Frequently asked questions
- What is the median salary for Marketing Managers in Wisconsin?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Wisconsin is $131,110.
- How does Wisconsin compare to the national median for Marketing Managers?
- The Wisconsin median is -15.0% versus the BLS national figure of $154,215.
- What is the salary range for Marketing Managers in Wisconsin?
- BLS reports the 10th-percentile annual wage at $78,190 and the 90th-percentile at $221,260, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.