Marketing Managers in Wisconsin. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Wisconsin earned a median of $131,110 in 2024, about 15% below the national median of $154,215. That gap is real, but it does not tell the whole story.
Wisconsin's cost of living index sits at 92.7, meaning prices here run roughly 7% below the national baseline. After adjusting for what the money actually buys, the Wisconsin median comes closer to $141,400 in national-baseline dollars. That narrows the gap to around 8%.
The spread across earners is wide. The bottom 10% of Marketing Managers in the state brought in $78,190, while the top 10% reached $221,260. Top earners make about 2.8 times what bottom earners make. In a role where compensation tracks closely with industry, company size, and how much budget a manager controls, that kind of range is not surprising. A manager at a regional food manufacturer and one at a Milwaukee-based financial services firm are both counted in these figures.
The mean wage of $144,300 runs above the median, which tells us a smaller group of high-earning managers pull the average up. For most people in the role, the median of $131,110 is the more relevant benchmark.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, an outlook category BLS describes as faster than average. With 3,650 people currently employed in the occupation across the state, that pace suggests steady demand over the next decade.
Salary distribution
Where Wisconsin marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,980 and $176,080, with a median of $133,600.
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Marketing Managers pay by experience level in Wisconsin
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Wisconsin, by industry
Median offered wage across 2 certified filings, grouped by NAICS industry sector. Professional services leads with a median of $89,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Professional services | Virtual 3D Studios, Inc. | 1 | $89,000 |
| Real estate | Hammes Company LLC. | 1 | $140,000 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Wisconsin over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Wisconsin
Metro-level salary data for marketing managers in major Wisconsin metropolitan areas.
- Milwaukee$130,700
Compare Marketing Managers pay across nearby states
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Frequently asked questions
- What is the median salary for Marketing Managers in Wisconsin?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Wisconsin is $133,600.
- How does Wisconsin compare to the national median for Marketing Managers?
- The Wisconsin median is -18.2% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Wisconsin?
- BLS reports the 10th-percentile annual wage at $83,990 and the 90th-percentile at $211,990, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.