Sales Managers in Wisconsin. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Wisconsin's median Sales Manager earned $134,560 in 2024, about 4% below the national median of $140,418. That gap is modest. For a management occupation that varies this much by industry and company size, a 4-point difference between a state and the US figure is well within normal range.
The spread here is the more telling number. The 10th percentile came in at $74,630 while the 75th reached $182,050. We don't have the 90th-percentile figure for Wisconsin, but the distance between the bottom quarter and the top quarter alone spans more than $107,000. Sales Manager compensation tends to track closely with what a person sells, the size of the team they run, and how much of their pay is tied to performance. Those factors push the range wide in most states, and Wisconsin is no exception.
Wisconsin's cost-of-living index sits at 92.7, meaning prices here run about 7% below the national baseline. Adjusted for that, the state median of $134,560 translates to roughly $145,100 in national-baseline purchasing power. That puts Wisconsin above the nominal US median once local costs are factored in.
BLS projects Sales Manager employment to grow 4.7% between 2024 and 2034, a pace BLS categorizes as average. With 8,360 Sales Managers currently employed in the state, average growth still points to several hundred additional positions opening over the decade, alongside openings from retirements and role changes.
Salary distribution
Where Wisconsin sales managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $101,710 and $178,660, with a median of $134,870.
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Sales Managers pay by experience level in Wisconsin
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in Wisconsin over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.7 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
Customer and Personal Service
Knowledge
- 4.3 / 5
English Language
Knowledge
- 4.1 / 5
Persuasion
Technical
- 4.0 / 5
Active Listening
Basic skill
- 4.0 / 5
Speaking
Basic skill
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Comprehension
Ability
Common tasks (O*NET)
- 01
Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
- 02
Resolve customer complaints regarding sales and service.
- 03
Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
- 04
Review operational records and reports to project sales and determine profitability.
- 05
Oversee regional and local sales managers and their staffs.
- 06
Determine price schedules and discount rates.
- 07
Prepare budgets and approve budget expenditures.
- 08
Monitor customer preferences to determine focus of sales efforts.
10-year outlook
Growth 2024 → 2034
+4.7%
Projected annual openings
—
BLS outlook
Average growth
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Wisconsin
Metro-level salary data for sales managers in major Wisconsin metropolitan areas.
- Milwaukee$144,560
Compare Sales Managers pay across nearby states
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Frequently asked questions
- What is the median salary for Sales Managers in Wisconsin?
- According to BLS Occupational Employment Statistics, the median annual wage for Sales Managers in Wisconsin is $134,870.
- How does Wisconsin compare to the national median for Sales Managers?
- The Wisconsin median is -8.0% versus the BLS national figure of $146,653.
- What is the salary range for Sales Managers in Wisconsin?
- BLS reports the 10th-percentile annual wage at $76,330 and the 90th-percentile at $222,110, which captures most full-time workers in the role.
- Is Sales Managers a growing field?
- BLS Employment Projections show employment growing by 4.7% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Sales Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.