Salary distribution
Where Kansas City market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $51,370 and $93,180, with a median of $65,070.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
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Explore coursesOther metros in Missouri
How the Kansas City metro compares to other major Missouri metro areas for market research analysts.
- St. Louis$67,210
Frequently asked questions
- What is the median salary for Market Research Analysts in Kansas City, Missouri?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Market Research Analysts in the Kansas City metropolitan area is $65,070.
- Does Kansas City pay more than the Missouri state average for Market Research Analysts?
- The Kansas City metro median is +1.2% versus the Missouri state median of $64,280.
- How does Kansas City compare to the national median for Market Research Analysts?
- The Kansas City metro median is -15.9% versus the BLS national figure of $77,340.
- What is the salary range for Market Research Analysts in Kansas City?
- BLS reports the 10th-percentile annual wage at $40,880 and the 90th-percentile at $126,920 for the Kansas City metro area.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Kansas City CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.