Salary distribution
Where Salt Lake City market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $48,720 and $94,450, with a median of $71,080.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
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Explore coursesFrequently asked questions
- What is the median salary for Market Research Analysts in Salt Lake City, Utah?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Market Research Analysts in the Salt Lake City metropolitan area is $71,080.
- Does Salt Lake City pay more than the Utah state average for Market Research Analysts?
- The Salt Lake City metro median is +9.5% versus the Utah state median of $64,900.
- How does Salt Lake City compare to the national median for Market Research Analysts?
- The Salt Lake City metro median is -8.1% versus the BLS national figure of $77,340.
- What is the salary range for Market Research Analysts in Salt Lake City?
- BLS reports the 10th-percentile annual wage at $37,640 and the 90th-percentile at $129,200 for the Salt Lake City metro area.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Salt Lake City CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.