RateOrchard
DATA PROFILE · 2025

Market Research Analysts salary in Utah

Steadymarket
-58%offers
+46%wages
heat42/100

Median, range, employment, and 10-year outlook from BLS Occupational Employment Statistics, with skills and task data from O*NET. Cost-of-living adjustment from BEA Regional Price Parities.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated June 12, 2026
Last refreshed: Jun 12, 2026

Market Research Analysts in Utah. BLS OES + DOL OFLC + reader-reported submissions. How this is built →

Median annual$62,630
Mean annual$71,490
Range (10th to 90th)$38,380 to $120,410
Utah employment14,510
State vs national-22.6% vs national

Salary distribution

Where Utah market research analysts fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$38,38025TH$46,010MEDIAN$62,63075TH$85,45090TH$120,410

The middle 50% of workers earn between $46,010 and $85,450, with a median of $62,630.

Real disclosed salaries

Market Research Analysts in Utah: actual employer-disclosed pay

Public records from 39 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $53,056. Every figure below is an actual offered salary an employer attested to under federal law.

By DOL wage level

DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.

LevelFilingsMedian offer
Level I — entry16$41,229
Level II — qualified12$73,000
Level III — experienced7$75,816
Level IV — fully competent4$107,500

Top employers filing for this role

Companies with the most certified filings for Market Research Analysts in Utah. Median offer is across all of that employer's filings.

EmployerMost-filed titleFilingsMedian
Pattern, Inc.Tik Tok Shop Account Manager5$85,000
Pattern Inc.Digital Advertising Strategist3$82,500
Seis, Inc.Account Executive3$32,687
Ecobrite Services, LLCSales and Market Analyst2$39,292
Revity LLCSocial Media Director2$51,996
Southern Utah UniversityMarketing & Communication Specialist for Recruitment in Asia2$45,000
Asian Market Company - Orem LLCSearch Marketing Strategist1$50,149
Asian Market Orem LLCSearch Marketing Strategist1$50,149
Big Mouth Street Food LLCMarketing Analyst1$33,280
Biotherapies LLCBusiness Development Specialists1$39,458

Recent sample filings

A snapshot of recent certified offers. Each line is a real, public, verifiable record.

  • Senior Digital Advertising Strategist at Pattern, Inc.
    $120,000
    LehiWage Level IVDecided Mar 25, 2026I-200-26077-711957
  • Persona Marketing Specialist at BrainStorm, Inc.
    $80,000
    American ForkWage Level IIDecided Mar 25, 2026I-200-26077-711565
  • Product Marketing Specialist at SelectHealth, Inc.
    $75,816
    MurrayWage Level IIIDecided Mar 19, 2026I-200-26071-699366
  • Sales and Market Analyst at Ecobrite Services, LLC
    $45,906
    LehiWage Level IDecided Dec 29, 2025I-200-25353-499264
  • Business Development Specialists at Biotherapies LLC
    $39,458
    OgdenWage Level IDecided Nov 26, 2025I-203-25323-423203
  • Business Development Director at The Catalyst Business Development Consulting LLC
    $75,816
    Salt Lake CityWage Level IIIDecided Nov 24, 2025I-200-25321-414231
  • Senior Director, eCommerce at Traeger Pellet Grills LLC
    $175,000
    Salt Lake CityWage Level IVDecided Sep 15, 2025I-200-25251-294260
  • Social Media Director at Revity LLC
    $51,996
    American ForkWage Level IDecided Sep 5, 2025I-200-25240-273110

Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.

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By seniority

Market Research Analysts pay by experience level in Utah

Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.

Pay by industry

Market Research Analysts in Utah, by industry

Median offered wage across 38 certified filings, grouped by NAICS industry sector. Professional services leads with a median of $75,816.

IndustryLargest employerFilingsMedian offer
Professional servicesPattern, Inc.17$75,816
ManufacturingdoTERRA International, LLC5$53,056
Retail and wholesaleAsian Market Company - Orem LLC5$50,149
EducationSouthern Utah University4$45,000
Finance and insuranceSeis, Inc.4$39,224
Technology and softwareCapsim Management Simulations, Inc.3$60,133

Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.

Wage trend

Median annual wage in Utah over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.

Median annual wage, Utah2023 to 2025
$59,8902023$64,9002024$62,6302025

Typical entry

  • Education

    Bachelor's degree

  • Experience

    None

  • On-the-job training

    None

Top skills (O*NET)

  • English Language

    Knowledge

    4.3 / 5
  • Customer and Personal Service

    Knowledge

    4.2 / 5
  • Inductive Reasoning

    Ability

    4.1 / 5
  • Sales and Marketing

    Knowledge

    4.1 / 5
  • Mathematics

    Knowledge

    4.0 / 5
  • Critical Thinking

    Cross-functional

    4.0 / 5
  • Writing

    Basic skill

    4.0 / 5
  • Reading Comprehension

    Basic skill

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  2. 02

    Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  3. 03

    Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  4. 04

    Measure and assess customer and employee satisfaction.

  5. 05

    Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

  6. 06

    Measure the effectiveness of marketing, advertising, and communications programs and strategies.

  7. 07

    Seek and provide information to help companies determine their position in the marketplace.

  8. 08

    Forecast and track marketing and sales trends, analyzing collected data.

10-year outlook

Growth 2024 → 2034

+6.7%

Projected annual openings

BLS outlook

Growing faster than average

Source: BLS Employment Projections, 20242034 cycle.

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Top metros in Utah

Metro-level salary data for market research analysts in major Utah metropolitan areas.

Compare Market Research Analysts pay across nearby states

Side-by-side

Considering a move? Compare Utah with another state

Frequently asked questions

What is the median salary for Market Research Analysts in Utah?
According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in Utah is $62,630.
How does Utah compare to the national median for Market Research Analysts?
The Utah median is -22.6% versus the BLS national figure of $80,910.
What is the salary range for Market Research Analysts in Utah?
BLS reports the 10th-percentile annual wage at $38,380 and the 90th-percentile at $120,410, which captures most full-time workers in the role.
Is Market Research Analysts a growing field?
BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
What education is required for Market Research Analysts?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.