Market Research Analysts in California. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
Salary distribution
Where California market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $65,290 and $134,630, with a median of $94,700.
Market Research Analysts in California: actual employer-disclosed pay
Public records from 1,876 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $96,387. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 603 | $62,399 |
| Level II — qualified | 580 | $96,387 |
| Level III — experienced | 342 | $145,031 |
| Level IV — fully competent | 301 | $179,000 |
Top employers filing for this role
Companies with the most certified filings for Market Research Analysts in California. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Google LLC | Account Manager | 105 | $166,000 |
| Adobe Inc. | Product Marketing Specialist/Mgr | 52 | $153,202 |
| TT Commerce & Global Services LLC | Category Manager | 50 | $140,060 |
| TikTok Inc. | Product Manager | 36 | $140,275 |
| Apple Inc. | Alliance/Partnership | 34 | $174,495 |
| Microsoft Corporation | Product Marketing | 34 | $180,498 |
| Meta Platforms, Inc | Product Growth Analyst | 33 | $197,000 |
| Amazon.com Services LLC | Manager III, General Marketing | 25 | $100,000 |
| ByteDance Inc. | Measurement Partner, Tech Telco | 21 | $200,000 |
| Genentech USA, Inc. | Market Analyst | 18 | $159,328 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Senior Product QA Director at CTrip International Travel (U.S.) Co. Ltd.$106,662Mountain ViewWage Level IIDecided —I-200-26084-727661
- Commercial Sale Manager at Workato Inc.$146,453Mountain ViewWage Level IIIDecided —I-200-26084-730022
- Strategic Partnerships Development Manager at Google LLC$191,000San JoseWage Level IVDecided —I-200-26084-730557
- Media Operations Specialist at Siemens Industry Software Inc.$83,990PasadenaWage Level IDecided —I-200-26084-728255
- Marketing Specialist at MODINC Consultants$53,000Newport BeachWage Level IDecided —I-203-26085-730858
- Marketing Manager at Google LLC$173,000Playa VistaWage Level IVDecided —I-200-26084-730685
- Market Research Analyst at Student Medicover Co LLC$98,322BurlingameWage Level IIDecided Mar 31, 2026I-200-26083-726940
- MARKET SALES ANALYST at TURBO AIR, INC.$72,883LONG BEACHWage Level IIDecided Mar 31, 2026I-200-26084-727364
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
Where do you stand?
Get an instant percentile reading. Anonymous, no signup.
Aggregate unlocks once 5 readers have shared a salary for this role and state.
Market Research Analysts pay by experience level in California
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Market Research Analysts specialties in California
Real specialty titles employers file for, clustered from 735 certified offers. The most common variant is Market Research Analyst at a median of $67,413.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Market Research Analyst | AiTmed Incorporated | 187 | $67,413 |
| Marketing Specialist | Point Stone Technology Limited Company | 178 | $68,000 |
| Product Manager | Adobe Inc. | 67 | $162,750 |
| Marketing Analyst | Google LLC | 56 | $67,413 |
| Manager III, General Marketing | DoorDash, Inc. | 56 | $135,994 |
| Market Analyst | Genentech USA, Inc. | 36 | $68,320 |
| Business Development Specialist | New Beginnings Creator Network Corp. | 34 | $67,854 |
| Product Marketing Manager | Meta Platforms, Inc | 30 | $155,000 |
| Product Marketing | Microsoft Corporation | 24 | $157,100 |
| Account Manager | Google LLC | 24 | $123,000 |
| Marketing Manager | Google LLC | 22 | $161,900 |
| Account Executive | Google LLC | 21 | $98,322 |
Specialties with 10 or more filings link to a dedicated breakdown.
Market Research Analysts in California, by industry
Median offered wage across 1,839 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $142,002.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | Google LLC | 740 | $142,002 |
| Retail and wholesale | Amazon.com Services LLC | 339 | $67,808 |
| Professional services | Genentech USA, Inc. | 317 | $75,000 |
| Manufacturing | Apple Inc. | 206 | $105,893 |
| Finance and insurance | Airwallex US, LLC | 59 | $100,000 |
| Transportation and logistics | Binex Line Corp. | 39 | $65,000 |
| Real estate | Aspire Solutions APC | 38 | $67,413 |
| Education | GoElite, Inc. | 31 | $69,784 |
| Media and entertainment | Alta Talent Inc | 30 | $68,224 |
| Healthcare | ALPINIA ACUPUNCTURE CORPORATION | 21 | $72,800 |
| Nonprofit and civic | FWD.us, Inc. | 11 | $72,883 |
| Energy and utilities | Chaevi America, Inc. | 8 | $71,500 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in California over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
10-year outlook
Growth 2024 → 2034
+6.7%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
Sponsored
Build the skills employers list for Market Research Analysts
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesTop metros in California
Metro-level salary data for market research analysts in major California metropolitan areas.
- San Jose$141,960
- San Francisco$123,250
- Los Angeles$82,990
- San Diego$79,440
- Sacramento$78,630
- Riverside$69,840
Compare Market Research Analysts pay across nearby states
Considering a move? Compare California with another state
Frequently asked questions
- What is the median salary for Market Research Analysts in California?
- According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in California is $94,700.
- How does California compare to the national median for Market Research Analysts?
- The California median is +17.0% versus the BLS national figure of $80,910.
- What is the salary range for Market Research Analysts in California?
- BLS reports the 10th-percentile annual wage at $48,440 and the 90th-percentile at $181,600, which captures most full-time workers in the role.
- Is Market Research Analysts a growing field?
- BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.