Salary distribution
Where California market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $63,620 and $134,680, with a median of $92,770.
Market Research Analysts in California: actual employer-disclosed pay
Public records from 1,000 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $83,326. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 351 | $60,000 |
| Level II — qualified | 259 | $80,000 |
| Level III — experienced | 125 | $142,002 |
| Level IV — fully competent | 104 | $178,110 |
Top employers filing for this role
Companies with the most certified filings for Market Research Analysts in California. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| TikTok Inc. | Product Manager | 29 | $143,000 |
| Google LLC | Global Solutions Associate | 19 | $163,500 |
| Microsoft Corporation | Product Marketing | 19 | $163,700 |
| Meta Platforms, Inc | Product Growth Analyst | 18 | $198,712 |
| ByteDance Inc. | Product Manager Commerce Ads Measurement | 14 | $204,200 |
| Apple Inc. | Market Research | 12 | $175,319 |
| Odoo, Inc. | Channel Account Manager | 12 | $89,731 |
| Genentech USA, Inc. | Therapeutic Area Analytics & Insights Senior Manager | 12 | $159,328 |
| Amazon.com Services LLC | Manager III, General Marketing | 11 | $93,080 |
| GroupM Worldwide, LLC | Manager, Analytics | 11 | $99,688 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Analyst, Customer Success at Conventus LLC$67,808San FranciscoDecided Dec 30, 2025I-200-25357-504374
- Operation Manager (Marketing) at Cainiao Supply Chain U.S. Inc.$47,445FontanaDecided Dec 29, 2025I-200-25353-498532
- Marketing Manager at Google LLC$224,000SunnyvaleDecided Dec 29, 2025I-200-25354-499950
- Brand Development and Marketing Strategist at Sattva California LLC$88,000VENICEDecided Dec 29, 2025I-203-25354-499779
- Account Executive, Enterprise Acquisition at Snowflake Inc.$128,814Menlo ParkDecided Dec 29, 2025I-200-25353-498401
- Creator Network Growth Manager, TikTok Live at TikTok Inc.$145,000Culver CityDecided Dec 26, 2025I-200-25353-496031
- Senior Business Development Manager at Fever Labs, Inc.$132,000West HollywoodDecided Dec 24, 2025I-200-25351-490023
- Senior Marketing Analyst at Ancestry.com Operations Inc.$139,500MilpitasDecided Dec 24, 2025I-200-25351-491139
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
Market Research Analysts pay by experience level in California
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Market Research Analysts specialties in California
Real specialty titles employers file for, clustered from 423 certified offers. The most common variant is Marketing Specialist at a median of $68,640.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Marketing Specialist | M&D Properties | 116 | $68,640 |
| Market Research Analyst | Aspire Solutions APC | 108 | $67,413 |
| Marketing Analyst | Truabutment, Inc. | 37 | $67,413 |
| Business Development Specialist | New Beginnings Creator Network Corp. | 28 | $66,697 |
| Product Manager | TikTok Inc. | 24 | $160,000 |
| Senior Manager, Growth & Monetization Strategy | GroupM Worldwide, LLC | 24 | $135,994 |
| Market Analyst | Genentech USA, Inc. | 19 | $70,000 |
| Product Marketing Manager | Meta Platforms, Inc | 17 | $153,800 |
| Product Marketing | Microsoft Corporation | 14 | $156,150 |
| Digital Marketing Specialist | Power4ever energy LLC | 13 | $60,000 |
| Analyst | TransUnion LLC | 12 | $90,449 |
| Business Development Analyst | TOBOR ROBOT CORPORATION | 11 | $60,000 |
Specialties with 10 or more filings link to a dedicated breakdown.
Market Research Analysts in California, by industry
Median offered wage across 978 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $135,400.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | TikTok Inc. | 336 | $135,400 |
| Retail and wholesale | Amazon.com Services LLC | 206 | $67,413 |
| Professional services | Genentech USA, Inc. | 189 | $73,008 |
| Manufacturing | Apple Inc. | 109 | $96,387 |
| Finance and insurance | Arthur J. Gallagher Service Company, LLC | 32 | $73,942 |
| Real estate | Aspire Solutions APC | 29 | $67,413 |
| Transportation and logistics | Cainiao Supply Chain U.S. Inc. | 28 | $65,458 |
| Education | IVYMAX INC | 21 | $67,413 |
| Healthcare | SAN BENITO HEALTH FOUNDATION | 13 | $72,800 |
| Media and entertainment | Sattva California LLC | 6 | $53,500 |
| Energy and utilities | New Sun Road P.B.C. | 5 | $96,387 |
| Nonprofit and civic | United Way of Northern California | 4 | $75,662 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in California over the past 2 BLS OES releases. Real values are CPI-adjusted to 2024 dollars.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
10-year outlook
Growth 2024 → 2034
+6.7%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in California
Metro-level salary data for market research analysts in major California metropolitan areas.
- San Jose$139,140
- San Francisco$124,840
- Los Angeles$79,620
- San Diego$79,460
- Sacramento$79,440
- Riverside$71,690
Compare Market Research Analysts pay across nearby states
Frequently asked questions
- What is the median salary for Market Research Analysts in California?
- According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in California is $92,770.
- How does California compare to the national median for Market Research Analysts?
- The California median is +20.0% versus the BLS national figure of $77,340.
- What is the salary range for Market Research Analysts in California?
- BLS reports the 10th-percentile annual wage at $47,980 and the 90th-percentile at $178,140, which captures most full-time workers in the role.
- Is Market Research Analysts a growing field?
- BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.