Salary distribution
Where San Francisco market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $79,900 and $170,580, with a median of $124,840.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
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Explore coursesOther metros in California
How the San Francisco metro compares to other major California metro areas for market research analysts.
- San Jose$139,140
- Los Angeles$79,620
- San Diego$79,460
- Sacramento$79,440
- Riverside$71,690
Frequently asked questions
- What is the median salary for Market Research Analysts in San Francisco, California?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Market Research Analysts in the San Francisco metropolitan area is $124,840.
- Does San Francisco pay more than the California state average for Market Research Analysts?
- The San Francisco metro median is +34.6% versus the California state median of $92,770.
- How does San Francisco compare to the national median for Market Research Analysts?
- The San Francisco metro median is +61.4% versus the BLS national figure of $77,340.
- What is the salary range for Market Research Analysts in San Francisco?
- BLS reports the 10th-percentile annual wage at $58,940 and the 90th-percentile at $208,070 for the San Francisco metro area.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the San Francisco CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.