Lead / Director Market Research Analysts salary in California
Roles that direct strategy, lead teams, or hold full functional ownership. Typically ten or more years of experience or a Director-class title with budget responsibility.
Lead / Director Market Research Analysts in California: actual employer-disclosed pay
Public records from 121 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $178,110. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level IV — fully competent | 121 | $178,110 |
Top employers filing for this role
Companies with the most certified filings for Lead / Director Market Research Analysts in California. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Meta Platforms, Inc | Content Designer | 9 | $216,000 |
| Genentech USA, Inc. | Senior Market Analyst, Analytics | 6 | $159,328 |
| ByteDance Inc. | Industrial Operations Manager | 5 | $216,000 |
| Apple Inc. | Product Management | 4 | $182,166 |
| Google LLC | Strategic Partnerships Development Associate | 4 | $180,000 |
| DoorDash, Inc. | Senior Manager, Audience Insights | 3 | $158,400 |
| Krafton Americas, Inc | Principal Digital Marketing Specialist | 3 | $144,330 |
| Substack, Inc. | Creator Partnerships Manager | 3 | $104,832 |
| TikTok Inc. | TikTok Shop - Creator Growth Strategist | 2 | $142,500 |
| Bitus Labs LLC | Game Data Analyst (Marketing) | 2 | $120,000 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Corporate Development Manager at Energy Recovery, Inc.$165,536San LeandroWage Level IVDecided Sep 30, 2025I-200-25266-328796
- TikTok Shop - Creator Growth Strategist at TikTok Inc.$115,000Culver CityWage Level IVDecided Sep 30, 2025I-200-25266-328049
- Game Data Analyst (Marketing) at Bitus Labs LLC$120,000IrvineWage Level IVDecided Sep 30, 2025I-200-25266-329943
- Product Operations Specialist at Tools for Humanity Corporation$189,000San FranciscoWage Level IVDecided Sep 30, 2025I-202-25266-329559
- Product Marketing Manager at Meta Platforms, Inc$248,000Menlo ParkWage Level IVDecided Sep 26, 2025I-200-25262-321725
- Product Marketing Manager, Horizon Experiences at Meta Platforms, Inc$201,000BurlingameWage Level IVDecided Sep 26, 2025I-200-25262-320457
- Manager 2 at Simon, Kucher & Partners Strategy & Marketing Consultants LLC$187,000San FranciscoWage Level IVDecided Sep 23, 2025I-200-25259-312784
- Staff Customer Experience Professional at Intuit Inc.$162,831San DiegoWage Level IVDecided Sep 18, 2025I-200-25255-304311
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.