Marketing Managers salary in Louisville, Kentucky

Salary distribution

Where Louisville marketing managers fall on the wage curve.

Typical entry

• Education

  Bachelor's degree

• Experience

  5 years or more

• On-the-job training

  None

Top skills (O*NET)

• Sales and Marketing

  Knowledge

  4.8 / 5

• English Language

  Knowledge

  4.5 / 5

• Administration and Management

  Knowledge

  4.0 / 5

• Oral Expression

  Ability

  4.0 / 5

• Oral Comprehension

  Ability

  4.0 / 5

• Written Comprehension

  Ability

  4.0 / 5

• Critical Thinking

  Cross-functional

  3.9 / 5

• Reading Comprehension

  Basic skill

  3.9 / 5

Common tasks (O*NET)

1. 01

   Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

2. 02

   Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

3. 03

   Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

4. 04

   Develop pricing strategies, balancing firm objectives and customer satisfaction.

5. 05

   Compile lists describing product or service offerings.

6. 06

   Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

7. 07

   Consult with product development personnel on product specifications, such as design, color, or packaging.

8. 08

   Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.