What the numbers say
About 3,620 Marketing Managers work in the Baltimore metro, which gives this a real employment base rather than a statistical footnote.
The median annual wage came in at $148,190 in 2024. That sits about 4% below the Maryland statewide median of $154,080 and roughly 4% below the national median of $154,215. Baltimore is not a low-wage market for this occupation, but it does land modestly below both benchmarks. The average of $158,980 runs above the median, which tells us a smaller group of higher-paid managers pull the average up.
The spread between the 10th and 90th percentiles is wide: $78,940 at the bottom, $230,070 at the top. Top earners make close to three times what those at the entry end make. A gap that large usually reflects real differences in scope, budget authority, and years in the role rather than noise in the data. At the 75th percentile the figure is already $212,730, so the upper half of earners in Baltimore skews well above the median.
Where the city sits relative to the state is worth noting. Maryland's statewide median is pulled up by the Washington, D.C. suburbs, where marketing leadership roles at federal contractors and large associations tend to carry heavier compensation. Baltimore proper runs a different mix of employers, including healthcare systems, financial services firms, and regional consumer brands. That context helps explain why the metro lands a few thousand dollars below the state figure.
Salary distribution
Where Baltimore marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,350 and $193,180, with a median of $140,180.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Baltimore, Maryland?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Baltimore metropolitan area is $140,180.
- Does Baltimore pay more than the Maryland state average for Marketing Managers?
- The Baltimore metro median is -9.1% versus the Maryland state median of $154,160.
- How does Baltimore compare to the national median for Marketing Managers?
- The Baltimore metro median is -14.2% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Baltimore?
- BLS reports the 10th-percentile annual wage at $80,430 and the 90th-percentile at $241,500 for the Baltimore metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Baltimore CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.