What the numbers say
About 6,670 Marketing Managers work in the Minneapolis metro, making this one of the more sizable concentrations of the role in the Midwest. The median annual wage in 2024 was $169,760, which runs roughly 1.5% above the Minnesota median of $167,250 and about 10% above the national median of $154,215. The metro and state figures are close enough that Minneapolis neither dominates nor trails the statewide picture in any dramatic way. The real story is how Minneapolis collectively punches above the national figure.
The spread across the pay range is wide. The 25th percentile sits at $129,470, meaning a quarter of Marketing Managers here earn less than that. At the 75th percentile, pay reaches $214,150. That gap of roughly $85,000 between the middle and upper ranges reflects how much experience, budget responsibility, and industry sector shape compensation in this role. A manager running brand strategy for a major retailer or financial firm in the metro earns a very different number than someone in a smaller organization.
The mean wage of $177,550 runs about $7,800 above the median. That tells us a smaller group of higher earners pulls the average up, so the median is the better number for most people to use as a reference point.
Minnesota's economy includes a dense cluster of corporate headquarters in and around Minneapolis, which helps explain why both the metro and state figures land above the US median. Whether a specific Marketing Manager role hits the median or the 75th percentile depends on the scope of the position and the size of the organization.
Salary distribution
Where Minneapolis marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $131,270 and $215,390, with a median of $173,040.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Minneapolis, Minnesota?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Minneapolis metropolitan area is $173,040.
- Does Minneapolis pay more than the Minnesota state average for Marketing Managers?
- The Minneapolis metro median is -0.2% versus the Minnesota state median of $173,300.
- How does Minneapolis compare to the national median for Marketing Managers?
- The Minneapolis metro median is +5.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Minneapolis?
- BLS reports the 10th-percentile annual wage at $103,510 and the 90th-percentile at $281,830 for the Minneapolis metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Minneapolis CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.