What the numbers say
Portland's Marketing Managers recorded a median annual wage of $165,000 in 2024, about 6% above the Oregon median of $155,640 and roughly 7% above the national median of $154,215. For a metro that sits outside the traditional coastal finance and tech clusters, that gap is worth noting.
The spread within the metro is wide. At the 10th percentile, Marketing Managers here earned $88,290. At the 75th, that figure reached $206,940, a difference of more than $118,000 between the lower end of the field and its upper-middle tier. That range reflects how much the role varies: a brand coordinator at a regional retailer and a VP of growth at a B2B software company both carry the same occupational code, but their pay sits in very different places on that range.
The mean of $168,570 runs just above the median of $165,000, which suggests the top earners in Portland are pulling the average up, though not by a dramatic margin. That is a tighter gap between mean and median than we see in some other metros for this occupation, where a small number of very high earners push the average well past the midpoint.
About 4,440 Marketing Managers work in the Portland metro, a meaningful base for a city this size. That employment level suggests consistent demand across industries rather than concentration in one sector.
Salary distribution
Where Portland marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $126,470 and $215,250, with a median of $172,610.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Portland, Oregon?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Portland metropolitan area is $172,610.
- Does Portland pay more than the Oregon state average for Marketing Managers?
- The Portland metro median is +6.8% versus the Oregon state median of $161,560.
- How does Portland compare to the national median for Marketing Managers?
- The Portland metro median is +5.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Portland?
- BLS reports the 10th-percentile annual wage at $100,130 and the 90th-percentile at $286,640 for the Portland metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Portland CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.