What the numbers say
About 4,030 Marketing Managers work in the Nashville metro, making it a meaningful market for the role rather than a small cluster of positions.
The median annual wage came in at $131,420 in 2024, nearly even with the Tennessee median of $130,260. The real gap shows up when you compare Nashville to the national figure: the US median for Marketing Managers was $154,215, putting Nashville about 15% below the country as a whole. That is a wider gap than we see for many management occupations in this metro.
The spread within Nashville is worth noting. The 25th percentile sat at $99,990 and the 75th at $170,550, a $70,000 range within the middle half of earners alone. Entry-level positions at the 10th percentile came in at $76,960. The mean wage of $146,070 runs about $15,000 above the median, which tells us a smaller group of higher-paid managers pulls the average up. For anyone benchmarking an offer, the median is the more useful anchor.
The near-perfect match between Nashville and the Tennessee median suggests the metro is not pulling state wages up the way, say, a larger coastal city might. Tennessee's marketing management wages are concentrated in this metro, so the two figures tend to move together. Whether Nashville closes the gap with the national figure over time will depend partly on how the city's healthcare, entertainment, and professional services sectors expand their marketing functions.
Salary distribution
Where Nashville marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,840 and $174,880, with a median of $135,370.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Nashville metro compares to other major Tennessee metro areas for marketing managers.
- Memphis$132,540
Frequently asked questions
- What is the median salary for Marketing Managers in Nashville, Tennessee?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Nashville metropolitan area is $135,370.
- Does Nashville pay more than the Tennessee state average for Marketing Managers?
- The Nashville metro median is +2.6% versus the Tennessee state median of $131,990.
- How does Nashville compare to the national median for Marketing Managers?
- The Nashville metro median is -17.1% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Nashville?
- BLS reports the 10th-percentile annual wage at $83,300 and the 90th-percentile at $223,640 for the Nashville metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Nashville CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.