What the numbers say
About 7,200 Marketing Managers work in the Seattle metro, making it one of the larger concentrations of the role in the Pacific Northwest. The median annual wage in 2024 was $173,880, roughly 3% above the Washington state median of $168,800 and about 13% above the national median of $154,215.
The average wage tells a sharper story: $196,420, nearly $23,000 above the median. A smaller group of high earners at the top of the Seattle market pulls that figure up, suggesting real variation in what this title pays depending on company size, industry, and seniority.
The spread from the 10th to the 75th percentile confirms that variation. At the low end, $106,330 marks the entry point for Marketing Managers in this metro. At the 75th percentile, pay reaches $225,810. That is a gap of roughly $119,000 across the middle three-quarters of the distribution, which is wide even by the standards of a high-variance management role.
Seattle's 3% premium over the Washington state median is modest compared to what some major metros show relative to their states. Most of the state-level gap reflects how concentrated high-paying employers are in the Seattle area. Washington as a whole already skews high because of it, so the metro-to-state difference narrows.
Salary distribution
Where Seattle marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $129,990 and $230,740, with a median of $175,850.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Seattle, Washington?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Seattle metropolitan area is $175,850.
- Does Seattle pay more than the Washington state average for Marketing Managers?
- The Seattle metro median is +2.1% versus the Washington state median of $172,270.
- How does Seattle compare to the national median for Marketing Managers?
- The Seattle metro median is +7.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Seattle?
- BLS reports the 10th-percentile annual wage at $99,180 and the 90th-percentile at $296,680 for the Seattle metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Seattle CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.