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METRO DATA PROFILE · 2024

Public Relations Specialists salary in Minneapolis, Minnesota

Metro-level median, range, and employment from BLS Occupational Employment Statistics for the Minneapolis metropolitan area. Skills and task data from O*NET. State and national figures shown for context.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 30, 2026
Median annual$67,230
Mean annual$75,070
Range (10th to 90th)$43,920 to $111,370
Minneapolis, Minnesota employment5,290
State vs national-4.9% vs national

Salary distribution

Where Minneapolis public relations specialists fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$43,92025TH$55,240MEDIAN$67,23075TH$91,98090TH$111,370

The middle 50% of workers earn between $55,240 and $91,980, with a median of $67,230.

Typical entry

  • Education

    Bachelor's degree

  • Experience

    None

  • On-the-job training

    None

Top skills (O*NET)

  • Communications and Media

    Knowledge

    4.9 / 5
  • English Language

    Knowledge

    4.7 / 5
  • Oral Comprehension

    Ability

    4.3 / 5
  • Active Listening

    Basic skill

    4.1 / 5
  • Speaking

    Basic skill

    4.1 / 5
  • Oral Expression

    Ability

    4.1 / 5
  • Reading Comprehension

    Basic skill

    4.0 / 5
  • Social Perceptiveness

    Technical

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  2. 02

    Post and update content on the company's Web site and social media outlets.

  3. 03

    Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  4. 04

    Write press releases or other media communications to promote clients.

  5. 05

    Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  6. 06

    Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

  7. 07

    Coach client representatives in effective communication with the public or with employees.

  8. 08

    Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

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Frequently asked questions

What is the median salary for Public Relations Specialists in Minneapolis, Minnesota?
According to BLS Occupational Employment and Wage Statistics, the median annual wage for Public Relations Specialists in the Minneapolis metropolitan area is $67,230.
Does Minneapolis pay more than the Minnesota state average for Public Relations Specialists?
The Minneapolis metro median is +4.9% versus the Minnesota state median of $64,110.
How does Minneapolis compare to the national median for Public Relations Specialists?
The Minneapolis metro median is -4.9% versus the BLS national figure of $70,692.
What is the salary range for Public Relations Specialists in Minneapolis?
BLS reports the 10th-percentile annual wage at $43,920 and the 90th-percentile at $111,370 for the Minneapolis metro area.
What education is required for Public Relations Specialists?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Minneapolis CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.