Public Relations Specialists salary in Richmond, Virginia

Salary distribution

Where Richmond public relations specialists fall on the wage curve.

Typical entry

• Education

  Bachelor's degree

• Experience

  None

• On-the-job training

  None

Top skills (O*NET)

• Communications and Media

  Knowledge

  4.9 / 5

• English Language

  Knowledge

  4.7 / 5

• Oral Comprehension

  Ability

  4.3 / 5

• Active Listening

  Basic skill

  4.1 / 5

• Speaking

  Basic skill

  4.1 / 5

• Oral Expression

  Ability

  4.1 / 5

• Reading Comprehension

  Basic skill

  4.0 / 5

• Social Perceptiveness

  Technical

  4.0 / 5

Common tasks (O*NET)

1. 01

   Respond to requests for information from the media or designate an appropriate spokesperson or information source.

2. 02

   Post and update content on the company's Web site and social media outlets.

3. 03

   Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

4. 04

   Write press releases or other media communications to promote clients.

5. 05

   Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

6. 06

   Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

7. 07

   Coach client representatives in effective communication with the public or with employees.

8. 08

   Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Other metros in Virginia

How the Richmond metro compares to other major Virginia metro areas for public relations specialists.

• Virginia Beach$69,460