Market Research Analysts salary in Detroit, Michigan

Salary distribution

Where Detroit market research analysts fall on the wage curve.

Typical entry

• Education

  Bachelor's degree

• Experience

  None

• On-the-job training

  None

Top skills (O*NET)

• English Language

  Knowledge

  4.3 / 5

• Customer and Personal Service

  Knowledge

  4.2 / 5

• Inductive Reasoning

  Ability

  4.1 / 5

• Sales and Marketing

  Knowledge

  4.1 / 5

• Mathematics

  Knowledge

  4.0 / 5

• Critical Thinking

  Cross-functional

  4.0 / 5

• Writing

  Basic skill

  4.0 / 5

• Reading Comprehension

  Basic skill

  4.0 / 5

Common tasks (O*NET)

1. 01

   Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

2. 02

   Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

3. 03

   Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

4. 04

   Measure and assess customer and employee satisfaction.

5. 05

   Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

6. 06

   Measure the effectiveness of marketing, advertising, and communications programs and strategies.

7. 07

   Seek and provide information to help companies determine their position in the marketplace.

8. 08

   Forecast and track marketing and sales trends, analyzing collected data.