RateOrchard
DATA PROFILE · 2025

Market Research Analysts salary in Michigan

Steadymarket
-62%offers
+16.2%wages
heat41/100

Median, range, employment, and 10-year outlook from BLS Occupational Employment Statistics, with skills and task data from O*NET. Cost-of-living adjustment from BEA Regional Price Parities.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated June 12, 2026
Last refreshed: Jun 12, 2026

Market Research Analysts in Michigan. BLS OES + DOL OFLC + reader-reported submissions. How this is built →

Median annual$66,780
Mean annual$77,240
Range (10th to 90th)$40,930 to $127,190
Michigan employment24,220
State vs national-17.5% vs national

Salary distribution

Where Michigan market research analysts fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$40,93025TH$49,990MEDIAN$66,78075TH$97,82090TH$127,190

The middle 50% of workers earn between $49,990 and $97,820, with a median of $66,780.

Real disclosed salaries

Market Research Analysts in Michigan: actual employer-disclosed pay

Public records from 49 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $61,963. Every figure below is an actual offered salary an employer attested to under federal law.

By DOL wage level

DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.

LevelFilingsMedian offer
Level I — entry15$53,229
Level II — qualified18$59,925
Level III — experienced8$80,987
Level IV — fully competent8$94,984

Top employers filing for this role

Companies with the most certified filings for Market Research Analysts in Michigan. Median offer is across all of that employer's filings.

EmployerMost-filed titleFilingsMedian
Automotive Hall of FameMarketing Manager2$55,982
Cleary UniversityBusiness Analyst2$54,309
Denkei Corporation AmericasMarket Research Analyst2$57,000
Millcraft Paper CompanyAccount Manager End User - Automotive Specialty2$141,000
Paragon Home Healthcare, IncMarket Research Analyst2$58,053
SERVEONE America Inc.Search Marketing Strategist2$52,500
University of MichiganLicensing Fellow2$50,000
Wov3, Inc.Business Development Specialist2$57,886
Amphenol T&M Antennas, Inc.Business Development Manager1$124,800
Amway International Inc.Senior Sales Incentive Specialist1$117,340

Recent sample filings

A snapshot of recent certified offers. Each line is a real, public, verifiable record.

  • Strategy and Pricing Manager at Workato Inc.
    $94,162
    Ann ArborWage Level IVDecided Feb 25, 2026I-202-26049-648756
  • Marketing Specialist at Zhongding Sealing Parts USA, Inc.
    $64,542
    NorthvilleWage Level IIDecided Feb 19, 2026I-200-26042-633516
  • Business Analyst at Cleary University
    $54,309
    HowellWage Level IIDecided Jan 20, 2026I-200-26012-553010
  • Senior Marketing Manager at Itron Inc.
    $86,400
    Cass CityWage Level IVDecided Dec 8, 2025I-200-25335-445586
  • Sr. Marketing Analyst at Purpose Financial, Inc.
    $99,424
    Farmington HillsWage Level IVDecided Dec 2, 2025I-200-25328-434533
  • Recruitment Manager at Oakland University
    $55,000
    RochesterWage Level IIDecided Nov 17, 2025I-200-25314-391303
  • Senior Marketing Strategist at Red Cube Production, Inc.
    $81,973
    Commerce TownshipWage Level IIIDecided Nov 14, 2025I-200-25310-385187
  • Licensing Fellow at University of Michigan
    $50,000
    Ann ArborWage Level IIDecided Nov 14, 2025I-200-25310-385195

Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.

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By seniority

Market Research Analysts pay by experience level in Michigan

Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.

Specialties

Market Research Analysts specialties in Michigan

Real specialty titles employers file for, clustered from 15 certified offers. The most common variant is Market Research Analyst at a median of $58,296.

SpecialtyTop employerFilingsMedian offer
Market Research AnalystDenkei Corporation Americas10$58,296
Marketing ManagerAutomotive Hall of Fame5$61,963

Specialties with 10 or more filings link to a dedicated breakdown.

Pay by industry

Market Research Analysts in Michigan, by industry

Median offered wage across 47 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $80,000.

IndustryLargest employerFilingsMedian offer
ManufacturingAmway International Inc.13$80,000
Professional servicesMillcraft Paper Company11$55,390
EducationCleary University5$54,309
Retail and wholesaleDenkei Corporation Americas5$57,000
Technology and softwareGoogle LLC5$80,496
HealthcareParagon Home Healthcare, Inc3$61,963
Media and entertainmentAutomotive Hall of Fame3$61,963
Nonprofit and civicShekinah Church and Ministries Incorporated1$72,800
Finance and insurancePurpose Financial, Inc.1$99,424

Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.

Wage trend

Median annual wage in Michigan over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.

Median annual wage, Michigan2023 to 2025
$64,9402023$68,1202024$66,7802025

Typical entry

  • Education

    Bachelor's degree

  • Experience

    None

  • On-the-job training

    None

Top skills (O*NET)

  • English Language

    Knowledge

    4.3 / 5
  • Customer and Personal Service

    Knowledge

    4.2 / 5
  • Inductive Reasoning

    Ability

    4.1 / 5
  • Sales and Marketing

    Knowledge

    4.1 / 5
  • Mathematics

    Knowledge

    4.0 / 5
  • Critical Thinking

    Cross-functional

    4.0 / 5
  • Writing

    Basic skill

    4.0 / 5
  • Reading Comprehension

    Basic skill

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  2. 02

    Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  3. 03

    Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  4. 04

    Measure and assess customer and employee satisfaction.

  5. 05

    Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

  6. 06

    Measure the effectiveness of marketing, advertising, and communications programs and strategies.

  7. 07

    Seek and provide information to help companies determine their position in the marketplace.

  8. 08

    Forecast and track marketing and sales trends, analyzing collected data.

10-year outlook

Growth 2024 → 2034

+6.7%

Projected annual openings

BLS outlook

Growing faster than average

Source: BLS Employment Projections, 20242034 cycle.

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Top metros in Michigan

Metro-level salary data for market research analysts in major Michigan metropolitan areas.

Compare Market Research Analysts pay across nearby states

Side-by-side

Considering a move? Compare Michigan with another state

Frequently asked questions

What is the median salary for Market Research Analysts in Michigan?
According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in Michigan is $66,780.
How does Michigan compare to the national median for Market Research Analysts?
The Michigan median is -17.5% versus the BLS national figure of $80,910.
What is the salary range for Market Research Analysts in Michigan?
BLS reports the 10th-percentile annual wage at $40,930 and the 90th-percentile at $127,190, which captures most full-time workers in the role.
Is Market Research Analysts a growing field?
BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
What education is required for Market Research Analysts?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.