What the numbers say
Birmingham's Marketing Managers earned a median of $123,340 in 2024, about 9% above the Alabama median of $112,960. Against the national median of $154,215, though, Birmingham sits roughly 20% lower. That gap is real and worth noting for anyone benchmarking a local offer against national salary surveys.
The spread within the metro is wide. The bottom 10% earned around $68,300, while the top 10% reached $230,470. Top earners here make about 3.4 times what the lowest-paid Marketing Managers in Birmingham take home. That range reflects how much the role varies: a marketing coordinator title at a regional retailer and a VP of Marketing at a healthcare system both map to the same SOC code.
The mean wage of $138,080 runs about $15,000 above the median. A smaller group of high earners pulls the average up, so the median is the more useful number for most people trying to gauge where a typical Birmingham offer lands.
With roughly 660 Marketing Managers employed across the metro, this is not a large market by absolute count. For context, that is a thin enough pool that individual employers and industries can move the local median noticeably from year to year.
Salary distribution
Where Birmingham marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $94,840 and $173,170, with a median of $130,160.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Birmingham, Alabama?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Birmingham metropolitan area is $130,160.
- Does Birmingham pay more than the Alabama state average for Marketing Managers?
- The Birmingham metro median is +8.3% versus the Alabama state median of $120,160.
- How does Birmingham compare to the national median for Marketing Managers?
- The Birmingham metro median is -20.3% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Birmingham?
- BLS reports the 10th-percentile annual wage at $76,750 and the 90th-percentile at $227,330 for the Birmingham metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Birmingham CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.