RateOrchard
DATA PROFILE · 2024

Marketing Managers salary in Alabama

Median, range, employment, and 10-year outlook from BLS Occupational Employment Statistics, with skills and task data from O*NET. Cost-of-living adjustment from BEA Regional Price Parities.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 27, 2026
Median annual$112,960
Mean annual$130,660
Range (10th to 90th)$65,360 to $219,000
Alabama employment1,660
State vs national-26.8% vs national

Salary distribution

Where Alabama marketing managers fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$65,36025TH$83,940MEDIAN$112,96075TH$163,58090TH$219,000

The middle 50% of workers earn between $83,940 and $163,580, with a median of $112,960.

Real disclosed salaries

Marketing Managers in Alabama: actual employer-disclosed pay

Public records from 5 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $189,072. Every figure below is an actual offered salary an employer attested to under federal law.

By DOL wage level

DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.

LevelFilingsMedian offer
Level III — experienced1$189,072
Level IV — fully competent1$200,000

Top employers filing for this role

Companies with the most certified filings for Marketing Managers in Alabama. Median offer is across all of that employer's filings.

EmployerMost-filed titleFilingsMedian
BioHorizons Implant Systems, Inc.Director of Product Marketing3$189,072
The University of AlabamaMarketing Coordinator1$78,401
National Quality ForumSenior Managing Director, Product Lead1$200,000

Recent sample filings

A snapshot of recent certified offers. Each line is a real, public, verifiable record.

  • Marketing Coordinator at The University of Alabama
    $78,401
    TuscaloosaDecided Dec 29, 2025I-200-25354-499767
  • Director of Product Marketing at BioHorizons Implant Systems, Inc.
    $189,072
    BirminghamDecided Jun 13, 2025I-200-25157-064175
  • Senior Managing Director, Product Lead at National Quality Forum
    $200,000
    BirminghamWage Level IVDecided Mar 14, 2025I-200-25066-756220
  • Director of Product Marketing at BioHorizons Implant Systems, Inc.
    $189,072
    BirminghamWage Level IIIDecided Jun 13, 2025I-200-25157-064166
  • BioHorizons Implant Systems, Inc. at BioHorizons Implant Systems, Inc.
    $189,072
    BirminghamDecided Jun 3, 2025I-200-25147-020334

Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.

By seniority

Marketing Managers pay by experience level in Alabama

Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.

Pay by industry

Marketing Managers in Alabama, by industry

Median offered wage across 5 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $189,072.

IndustryLargest employerFilingsMedian offer
ManufacturingBioHorizons Implant Systems, Inc.3$189,072
EducationThe University of Alabama1$78,401
Nonprofit and civicNational Quality Forum1$200,000

Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.

Wage trend

Median annual wage in Alabama over the past 2 BLS OES releases. Real values are CPI-adjusted to 2024 dollars.

Median annual wage, Alabama2023 to 2024
$113,4602023$112,9602024

Typical entry

  • Education

    Bachelor's degree

  • Experience

    5 years or more

  • On-the-job training

    None

Top skills (O*NET)

  • Sales and Marketing

    Knowledge

    4.8 / 5
  • English Language

    Knowledge

    4.5 / 5
  • Administration and Management

    Knowledge

    4.0 / 5
  • Oral Expression

    Ability

    4.0 / 5
  • Oral Comprehension

    Ability

    4.0 / 5
  • Written Comprehension

    Ability

    4.0 / 5
  • Critical Thinking

    Cross-functional

    3.9 / 5
  • Reading Comprehension

    Basic skill

    3.9 / 5

Common tasks (O*NET)

  1. 01

    Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

  2. 02

    Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  3. 03

    Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

  4. 04

    Develop pricing strategies, balancing firm objectives and customer satisfaction.

  5. 05

    Compile lists describing product or service offerings.

  6. 06

    Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

  7. 07

    Consult with product development personnel on product specifications, such as design, color, or packaging.

  8. 08

    Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

10-year outlook

Growth 2024 → 2034

+6.6%

Projected annual openings

BLS outlook

Growing faster than average

Source: BLS Employment Projections, 20242034 cycle.

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Top metros in Alabama

Metro-level salary data for marketing managers in major Alabama metropolitan areas.

Compare Marketing Managers pay across nearby states

Frequently asked questions

What is the median salary for Marketing Managers in Alabama?
According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Alabama is $112,960.
How does Alabama compare to the national median for Marketing Managers?
The Alabama median is -26.8% versus the BLS national figure of $154,215.
What is the salary range for Marketing Managers in Alabama?
BLS reports the 10th-percentile annual wage at $65,360 and the 90th-percentile at $219,000, which captures most full-time workers in the role.
Is Marketing Managers a growing field?
BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
What education is required for Marketing Managers?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.