Marketing Managers in Alabama. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
The median Marketing Manager in Alabama earned $112,960 in 2024, about 27% below the US median of $154,215. That is one of the larger state-level gaps we see for this occupation.
The mean wage of $130,660 runs noticeably higher than the median. A smaller group of top earners pulls the average up. The full range makes that visible: at the 10th percentile, pay starts around $65,360, while the 90th percentile reaches $219,000. Top earners in Alabama make roughly three times what their entry-level peers do, which points to wide variation by industry, company size, and seniority within the same job title.
Cost of living narrows the nominal gap. Alabama's price level sits at 87.3 on the BEA regional index, about 13% below the national baseline. After adjusting for what the money actually buys, the state median comes out closer to $129,400 in national-baseline dollars. That closes the headline gap by several thousand dollars, though a meaningful difference from the US figure remains.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, which puts the occupation in the faster-than-average category. Alabama has about 1,660 people in this role, a relatively small base, so even moderate growth adds a limited number of positions in absolute terms.
Salary distribution
Where Alabama marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $89,950 and $164,800, with a median of $120,160.
Marketing Managers in Alabama: actual employer-disclosed pay
Public records from 6 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $189,072. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 1 | $78,401 |
| Level II — qualified | 1 | $107,557 |
| Level III — experienced | 1 | $189,072 |
| Level IV — fully competent | 1 | $200,000 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Alabama. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| BioHorizons Implant Systems, Inc. | Director of Product Marketing | 3 | $189,072 |
| Innovation Depot, Inc. | VP of Strategy and Startup Growth | 1 | $107,557 |
| National Quality Forum | Senior Managing Director, Product Lead | 1 | $200,000 |
| The University of Alabama | Marketing Coordinator | 1 | $78,401 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- VP of Strategy and Startup Growth at Innovation Depot, Inc.$107,557BirminghamWage Level IIDecided Mar 16, 2026I-200-26068-689227
- Marketing Coordinator at The University of Alabama$78,401TuscaloosaWage Level IDecided Dec 29, 2025I-200-25354-499767
- Director of Product Marketing at BioHorizons Implant Systems, Inc.$189,072BirminghamDecided Jun 13, 2025I-200-25157-064175
- Senior Managing Director, Product Lead at National Quality Forum$200,000BirminghamWage Level IVDecided Mar 14, 2025I-200-25066-756220
- Director of Product Marketing at BioHorizons Implant Systems, Inc.$189,072BirminghamWage Level IIIDecided Jun 13, 2025I-200-25157-064166
- BioHorizons Implant Systems, Inc. at BioHorizons Implant Systems, Inc.$189,072BirminghamDecided Jun 3, 2025I-200-25147-020334
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Alabama
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Alabama, by industry
Median offered wage across 6 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $189,072.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Manufacturing | BioHorizons Implant Systems, Inc. | 3 | $189,072 |
| Education | The University of Alabama | 1 | $78,401 |
| Nonprofit and civic | National Quality Forum | 1 | $200,000 |
| Professional services | Innovation Depot, Inc. | 1 | $107,557 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Alabama over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Alabama
Metro-level salary data for marketing managers in major Alabama metropolitan areas.
- Birmingham$130,160
Compare Marketing Managers pay across nearby states
Considering a move? Compare Alabama with another state
Frequently asked questions
- What is the median salary for Marketing Managers in Alabama?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Alabama is $120,160.
- How does Alabama compare to the national median for Marketing Managers?
- The Alabama median is -26.4% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Alabama?
- BLS reports the 10th-percentile annual wage at $70,790 and the 90th-percentile at $225,300, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.