What the numbers say
About 3,570 Marketing Managers worked in the Phoenix metro in 2024, which gives a sense of how active the local market is for this role.
The median annual wage was $137,370, just about 1% above the Arizona median of $135,920. Those two figures are close enough that Phoenix doesn't stand apart from the rest of the state the way some large metros do. Against the national median of $154,215, Phoenix sits roughly 11% lower, a gap worth noting for anyone comparing offers across cities.
The spread between low and high earners is wide. The 10th percentile came in at $86,150 and the 90th at $219,630, so top earners here make about 2.5 times what those at the bottom of the range make. That kind of range usually reflects a mix of seniority levels and the types of companies hiring locally, from smaller regional firms to larger national operations with a Phoenix office. The average wage of $154,630 sits well above the median, which tells us a smaller group of senior or specialized Marketing Managers pull the average up.
One thing stands out: Phoenix is a large metro, and the concentration of roughly 3,570 people in this occupation reflects meaningful demand. The median is not at a premium over Arizona as a whole, but the ceiling is real. Reaching the 75th percentile means crossing $178,360, and the 90th clears $219,000.
Salary distribution
Where Phoenix marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $122,660 and $172,000, with a median of $132,580.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Phoenix, Arizona?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Phoenix metropolitan area is $132,580.
- Does Phoenix pay more than the Arizona state average for Marketing Managers?
- The Phoenix metro median is +0.3% versus the Arizona state median of $132,220.
- How does Phoenix compare to the national median for Marketing Managers?
- The Phoenix metro median is -18.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Phoenix?
- BLS reports the 10th-percentile annual wage at $87,510 and the 90th-percentile at $224,700 for the Phoenix metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Phoenix CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.