What the numbers say
Marketing Managers in the Riverside metro earned a median of $140,650 in 2024. That sits about 9% below the US median of $154,215 and roughly 21% below the California median of $178,160. For a large coastal state, that's a notable gap.
About 1,980 Marketing Managers work in the metro, a meaningful local presence even if the pay scale hasn't caught up to the Los Angeles or Bay Area corridors that anchor California's statewide figure.
The spread within the metro tells a sharper story than the median alone. The 10th-percentile wage was $75,050. The 75th-percentile wage was $182,550. That's a $107,500 range across the same occupation in the same metro, which points to real variation by industry, company size, and seniority. A Marketing Manager at a regional employer hiring at entry level lands far from one at a larger firm with a more complex marketing operation.
The mean wage of $159,460 runs about $19,000 above the median. A smaller group of higher-paid managers in the metro pulls that figure up, so the median is the more useful anchor for most job seekers trying to gauge a realistic starting point.
Salary distribution
Where Riverside marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $108,750 and $197,410, with a median of $157,670.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Riverside metro compares to other major California metro areas for marketing managers.
- San Jose$231,370
- San Francisco$220,480
- San Diego$174,840
- Los Angeles$171,900
- Sacramento$164,270
Frequently asked questions
- What is the median salary for Marketing Managers in Riverside, California?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Riverside metropolitan area is $157,670.
- Does Riverside pay more than the California state average for Marketing Managers?
- The Riverside metro median is -18.6% versus the California state median of $193,620.
- How does Riverside compare to the national median for Marketing Managers?
- The Riverside metro median is -3.5% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Riverside?
- BLS reports the 10th-percentile annual wage at $73,120 and the 90th-percentile at $264,440 for the Riverside metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Riverside CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.