What the numbers say
About 1,620 Marketing Managers work in the Sacramento metro, which gives a sense of the role's footprint here. The 2024 median annual wage was $155,670, close to the US median of $154,215 but $22,490 below the California median of $178,160. Sacramento pays at roughly the national rate for this occupation, not the premium many associate with California.
The spread within the metro is wide. The 10th percentile came in at $88,560 and the 75th at $207,470. That gap reflects what this occupation looks like in practice: entry-level or nonprofit-sector managers on one end, senior directors at state agencies and larger private employers on the other. The average wage of $175,060 sits well above the median, which tells us a smaller group of higher-paid managers pull the mean up.
The gap between Sacramento and the rest of California is worth naming. Bay Area and Los Angeles metros drive the state median higher. Sacramento is a government and healthcare hub, and Marketing Manager pay here tracks that mix. State agency communications roles and regional health system marketing positions are part of what shapes the local wage picture, and those tend to pay differently than, say, a growth-marketing role at a San Francisco software company.
For anyone benchmarking an offer or evaluating a relocation, the practical picture is this: Sacramento wages for this role are competitive by national standards and meaningfully below the California headline figure. The wide internal spread means title and sector matter as much as geography when sizing up a specific offer.
Salary distribution
Where Sacramento marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $129,810 and $216,310, with a median of $164,270.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesOther metros in California
How the Sacramento metro compares to other major California metro areas for marketing managers.
- San Jose$231,370
- San Francisco$220,480
- San Diego$174,840
- Los Angeles$171,900
- Riverside$157,670
Frequently asked questions
- What is the median salary for Marketing Managers in Sacramento, California?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Sacramento metropolitan area is $164,270.
- Does Sacramento pay more than the California state average for Marketing Managers?
- The Sacramento metro median is -15.2% versus the California state median of $193,620.
- How does Sacramento compare to the national median for Marketing Managers?
- The Sacramento metro median is +0.6% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Sacramento?
- BLS reports the 10th-percentile annual wage at $98,100 and the 90th-percentile at $303,070 for the Sacramento metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Sacramento CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.