What the numbers say
About 4,210 Marketing Managers work in the Denver metro, making it a reasonably active market for the role. The median annual wage in 2024 was $176,100, which sits roughly 1.6% above the Colorado median of $173,390 and about 14% above the national median of $154,215.
The average wage was $191,160, noticeably higher than the median. That tells us a smaller group of senior managers in the metro pull the average up. In practical terms, a significant portion of Marketing Managers in Denver earn well above the midpoint.
The spread across the range confirms that. At the 25th percentile, wages come in at $141,180. By the 75th percentile, they reach $219,480. That gap of roughly $78,000 between those two points reflects real differences in seniority, the size of the organization, and how specialized the role is. Entry-level managers and those overseeing a full-scale campaign team simply land in different pay bands, and Denver's distribution shows that clearly.
The metro is close to the Colorado figure rather than dramatically above or below it, which is worth noting. Unlike states where one dominant city sets the tone well above the statewide median, Denver tracks Colorado closely. The national gap is the more meaningful comparison here: at $176,100, Denver sits about $22,000 above the US median for the same occupation.
Salary distribution
Where Denver marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $150,860 and $223,040, with a median of $182,470.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Denver, Colorado?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Denver metropolitan area is $182,470.
- Does Denver pay more than the Colorado state average for Marketing Managers?
- The Denver metro median is -0.1% versus the Colorado state median of $182,730.
- How does Denver compare to the national median for Marketing Managers?
- The Denver metro median is +11.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Denver?
- BLS reports the 10th-percentile annual wage at $124,230 and the 90th-percentile at $290,850 for the Denver metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Denver CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.