What the numbers say
About 2,240 Marketing Managers work in the Hartford metro, according to 2024 BLS data. That is a meaningful concentration for a mid-size market, and the pay reflects it: the median annual wage was $157,190, roughly 2% below the Connecticut median of $158,410 and about 2% above the national median of $154,215. Hartford sits close to the middle on both comparisons, which is unusual. Most metros either pull clearly above or below their state figure.
The spread from the 25th to the 75th percentile runs from $123,460 to $194,160, a gap of about $70,700. That kind of range usually shows up where the same job title covers very different scopes: a Marketing Manager running a single product line and one overseeing a regional insurance brand both carry the same SOC code. Hartford's insurance and financial services sector likely accounts for some of the variation at the top end. The average wage of $163,330 sits about $6,100 above the median, which tells us a smaller group of higher earners pulls it up, though not dramatically so.
The 10th-percentile figure of $96,300 is worth noting. Entry-level or lower-scope roles in this market still clear six figures, which puts Hartford's floor above many larger metros we track. Whether that reflects Connecticut's general wage level or something specific to the local employer base, we cannot say from this data alone.
Salary distribution
Where Hartford marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $129,040 and $211,660, with a median of $163,210.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Hartford, Connecticut?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Hartford metropolitan area is $163,210.
- Does Hartford pay more than the Connecticut state average for Marketing Managers?
- The Hartford metro median is -3.6% versus the Connecticut state median of $169,240.
- How does Hartford compare to the national median for Marketing Managers?
- The Hartford metro median is -0.1% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Hartford?
- BLS reports the 10th-percentile annual wage at $102,680 and the 90th-percentile at $240,470 for the Hartford metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Hartford CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.