What the numbers say
About 7,080 Marketing Managers work in the Atlanta metro, making it one of the larger concentrations of the role in the Southeast. The median annual wage in 2024 was $164,650, roughly 3% above the Georgia median of $159,180 and about 7% above the national median of $154,215.
The gap between Atlanta and the national figure is real but not dramatic. What stands out more is the spread within the metro. At the 25th percentile, Marketing Managers earned $124,620. At the 75th, that climbs to $207,610. The $83,000 difference between those two points reflects how much seniority, industry, and scope of role matter here. A mid-career manager overseeing a regional brand sits in a very different pay range than someone running national campaigns for a Fortune 500 headquartered in Buckhead.
The mean wage of $172,000 runs about $7,000 above the median. That gap points to a segment of high earners pulling the average up, which is typical for management occupations where a small share of directors and VPs carry elevated compensation.
Atlanta's position slightly above both the state and national medians tracks with the metro's size and the mix of industries that hire for this role locally, from financial services and logistics to media and consumer goods. The premium over Georgia as a whole is modest, around $5,500, which suggests the state figure is itself lifted by Atlanta's weight in it.
Salary distribution
Where Atlanta marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $126,300 and $207,160, with a median of $163,500.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Atlanta, Georgia?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Atlanta metropolitan area is $163,500.
- Does Atlanta pay more than the Georgia state average for Marketing Managers?
- The Atlanta metro median is +1.7% versus the Georgia state median of $160,760.
- How does Atlanta compare to the national median for Marketing Managers?
- The Atlanta metro median is +0.1% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Atlanta?
- BLS reports the 10th-percentile annual wage at $95,210 and the 90th-percentile at $279,520 for the Atlanta metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Atlanta CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.