What the numbers say
About 3,750 Marketing Managers work in the Charlotte metro, making it a real concentration of this role for a mid-sized southern city.
The median annual wage in 2024 was $158,490. That sits roughly 1% above the North Carolina median of $156,650 and about 3% above the national median of $154,215. Charlotte tracks closely with both figures, which means the metro is not an outlier in either direction. Pay here is competitive without being dramatically above what this role earns elsewhere in the state.
The spread within the metro is worth noting. At the 25th percentile, Marketing Managers earned $122,390. At the 75th, that figure rises to $195,500. That is a gap of about $73,000 between the lower and upper quartile, which points to real variation by industry, company size, and experience level within Charlotte itself. A Marketing Manager at a large financial services firm in Uptown will likely land closer to the top of that range than someone in a smaller company or a different sector.
The mean wage of $161,820 sits modestly above the median, which suggests a relatively compact distribution. High earners are pulling the average up, but not dramatically so. The national mean of $169,879 is noticeably higher than both the Charlotte and North Carolina means, which tells us that the very highest-paid Marketing Managers in the country are concentrated outside this market, likely in coastal cities where compensation runs higher across the board.
Salary distribution
Where Charlotte marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $129,070 and $206,250, with a median of $166,200.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Charlotte metro compares to other major North Carolina metro areas for marketing managers.
- Raleigh$167,640
Frequently asked questions
- What is the median salary for Marketing Managers in Charlotte, North Carolina?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Charlotte metropolitan area is $166,200.
- Does Charlotte pay more than the North Carolina state average for Marketing Managers?
- The Charlotte metro median is +0.4% versus the North Carolina state median of $165,480.
- How does Charlotte compare to the national median for Marketing Managers?
- The Charlotte metro median is +1.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Charlotte?
- BLS reports the 10th-percentile annual wage at $94,240 and the 90th-percentile at $268,360 for the Charlotte metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Charlotte CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.