Marketing Managers in North Carolina. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
The median Marketing Manager in North Carolina earned $156,650 in 2024, about 1.6% above the national median of $154,215. That gap is narrow. North Carolina is roughly at parity with the US figure, not a significant outlier in either direction.
The spread within the state tells a more interesting story. The 10th percentile sat at $87,640 and the 75th at $198,850, a range of more than $111,000 across that span alone. Marketing management in North Carolina runs from entry-level brand coordinators at smaller regional firms to senior directors overseeing national campaigns at the Research Triangle's larger employers. Where someone lands in that range depends heavily on industry, company size, and years of experience in the role.
North Carolina's cost of living index sits at 95, meaning prices run about 5% below the national baseline. That makes the nominal wage worth slightly more here than the same number would in an average-cost state. After adjusting for what the money actually buys, the effective purchasing power of the state median comes out closer to $164,900 in national-baseline terms. That narrows the gap with higher-paying states by a meaningful amount.
BLS projects employment for this occupation to grow 6.6% between 2024 and 2034, which it categorizes as faster than average. With 11,020 Marketing Managers already employed in the state, that growth rate points to continued demand. The mean wage of $162,740 sits above the median, which tells us a smaller group of high earners pulls the average up. For most people in the role, the median is the more accurate reference point.
Salary distribution
Where North Carolina marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $127,120 and $210,580, with a median of $165,480.
Marketing Managers in North Carolina: actual employer-disclosed pay
Public records from 28 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $169,385. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 4 | $101,951 |
| Level II — qualified | 5 | $144,125 |
| Level III — experienced | 6 | $160,000 |
| Level IV — fully competent | 13 | $204,750 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in North Carolina. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Penske Racing South, Inc. | Marketing Director | 3 | $225,000 |
| Amazon Web Services, Inc. | Principal, Solutions Architect | 2 | $173,171 |
| Novus International, Inc. | Assoc. Director Innovation & Business Development | 2 | $204,750 |
| Visa U.S.A. Inc. | Director, Commercial SMB Sales Executive | 2 | $191,169 |
| Butterfields Butter LLC | Marketing Manager | 1 | $170,560 |
| Cisco Systems, Inc. | Leader, Product Marketing | 1 | $168,210 |
| CLEARWATER NATURALS INC | IMPORT MARKETING MANAGER & EAST COAST SALES - ORGANIC PRO | 1 | $98,842 |
| Cummins Inc. | Communications Manager | 1 | $135,595 |
| Electrolux Consumer Products Inc. | Pricing Manager, Revenue Growth Management | 1 | $135,000 |
| Fortrea Inc. f/k/a LabCorp Drug Development Inc. | Corporate Product Manager | 1 | $130,000 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Associate Director Innovation & Business Development at Novus International, Inc.$204,750Durham CountyWage Level IVDecided Feb 23, 2026I-200-26048-644211
- Director, Product Management at Lowe's Companies, Inc.$192,837CharlotteWage Level IVDecided Jan 29, 2026I-200-26022-580097
- VP, Product at Station Automation Inc.$220,000CaryWage Level IVDecided Jan 22, 2026I-200-26014-559148
- Communications Manager at Cummins Inc.$135,595WHITAKERSWage Level IIDecided Nov 19, 2025I-200-25317-403265
- Pricing Manager, Revenue Growth Management at Electrolux Consumer Products Inc.$135,000CharlotteWage Level IIDecided Sep 11, 2025I-200-25247-287112
- Commercial Director at TMEIC CORPORATION AMERICAS$256,027CaryWage Level IVDecided Sep 2, 2025I-200-25237-265644
- Associate Director, Program and Experience Strategist at Kyndryl, Inc.$155,968Holly SpringsWage Level IIDecided Aug 21, 2025I-200-25226-243468
- Senior Product Manager at Geotab USA, Inc.$145,000MorrisvilleWage Level IIDecided Aug 19, 2025I-200-25224-235984
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in North Carolina
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in North Carolina
Real specialty titles employers file for, clustered from 7 certified offers. The most common variant is Director, Commercial SMB Sales Executive at a median of $191,169.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Director, Commercial SMB Sales Executive | Visa U.S.A. Inc. | 4 | $191,169 |
| Marketing Director | Penske Racing South, Inc. | 3 | $225,000 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in North Carolina, by industry
Median offered wage across 28 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $160,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Manufacturing | Butterfields Butter LLC | 11 | $160,000 |
| Technology and software | Amazon Web Services, Inc. | 6 | $157,773 |
| Professional services | Novus International, Inc. | 4 | $204,750 |
| Media and entertainment | Penske Racing South, Inc. | 3 | $225,000 |
| Finance and insurance | Visa U.S.A. Inc. | 2 | $191,169 |
| Retail and wholesale | CLEARWATER NATURALS INC | 2 | $145,840 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in North Carolina over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in North Carolina?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in North Carolina is $165,480.
- How does North Carolina compare to the national median for Marketing Managers?
- The North Carolina median is +1.3% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in North Carolina?
- BLS reports the 10th-percentile annual wage at $96,760 and the 90th-percentile at $274,100, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.