What the numbers say
About 3,660 Marketing Managers work in the Salt Lake City metro, which gives this a real employment base rather than a thin sample. Their median annual wage in 2024 was $138,800, about 2.7% above the Utah median of $135,190 but roughly 10% below the national median of $154,215. Salt Lake City pays above what the state average would suggest, yet still trails what Marketing Managers earn in coastal metro areas that pull the national figure up.
The spread here is wide. The 10th percentile comes in at $70,180, while the 90th reaches $228,640. Top earners in the metro make more than three times what those at the bottom earn. That kind of range usually reflects genuine differences in scope: a brand manager at a regional retailer versus a VP of Marketing at a tech company with national distribution. Both carry the same occupational title in the BLS data.
The mean of $151,100 runs about $12,300 above the median. That gap tells us a smaller group of high earners is pulling the average up. For most Marketing Managers in Salt Lake City, the $138,800 median is the more realistic reference point.
The metro sits in an interesting position. It is not the highest-paying market in the country for this role, but it outpaces the rest of Utah by a visible margin. For anyone comparing offers across Utah cities or weighing a move from out of state, that 2.7% metro premium is modest, and the 10% gap to the national median is worth factoring in alongside local cost of living and the size of the local employer pool.
Salary distribution
Where Salt Lake City marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $105,600 and $184,950, with a median of $139,830.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesFrequently asked questions
- What is the median salary for Marketing Managers in Salt Lake City, Utah?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Salt Lake City metropolitan area is $139,830.
- Does Salt Lake City pay more than the Utah state average for Marketing Managers?
- The Salt Lake City metro median is 0.0% versus the Utah state median of $139,830.
- How does Salt Lake City compare to the national median for Marketing Managers?
- The Salt Lake City metro median is -14.4% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Salt Lake City?
- BLS reports the 10th-percentile annual wage at $79,890 and the 90th-percentile at $232,020 for the Salt Lake City metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Salt Lake City CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.