Marketing Managers in Utah. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Utah earned a median of $135,190 in 2024, about 12% below the national median of $154,215. That gap is real, but it shrinks when you account for cost of living. Utah's price index sits at 99.7, essentially at the national baseline, so the nominal discount is close to the purchasing discount too. A dollar here buys roughly what a dollar buys in an average US city.
The spread across the occupation is wide. The bottom tenth of earners took in $69,520, while the top tenth reached $220,340. Top earners made about 3.2 times what the lowest-paid Marketing Managers did. That range likely reflects seniority and scope: a marketing coordinator-level manager at a small regional company lands near the bottom; a VP of Marketing at a larger tech-adjacent firm lands near the top. Utah has a growing cluster of software and fintech companies along the Wasatch Front, and those tend to pay at the higher end of any management occupation.
The mean annual wage of $147,100 runs about $12,000 above the median. That tells us a smaller group of high earners pulls the average up, while most of the 6,560 employed Marketing Managers in the state sit below it.
BLS projects this occupation to grow 6.6% between 2024 and 2034, which it classifies as faster than average. That is a national projection, not a Utah-specific one, but it signals that demand for the role is not softening at the national level.
Salary distribution
Where Utah marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,720 and $179,180, with a median of $139,830.
Marketing Managers in Utah: actual employer-disclosed pay
Public records from 15 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $140,000. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 6 | $86,750 |
| Level II — qualified | 5 | $120,000 |
| Level III — experienced | 3 | $160,000 |
| Level IV — fully competent | 1 | $226,179 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Utah. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Becton, Dickinson and Company | Product Manager | 2 | $140,000 |
| Neutron Holdings Inc. | Manager, Marketing Growth Operations | 2 | $146,285 |
| Adobe Inc. | Technical Account Manager | 1 | $170,000 |
| Garrido Corporation | Real Estate Advisor | 1 | $105,664 |
| Pattern, Inc. | Social Ecommerce Manager | 1 | $120,000 |
| PlanHub, Inc. | Marketing Manager | 1 | $160,000 |
| Pulsar Publishing LLC | Head of Acquisition | 1 | $117,125 |
| SL USA, LLC | Marketing & Communications Manager | 1 | $83,200 |
| TEMPORARY RESOURCES INC. | DIRECTOR OF MARKETING | 1 | $83,500 |
| The Phoenix Restaurant Group, LLC | Field Marketing Specialist | 1 | $73,778 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Product Manager at Becton, Dickinson and Company$140,000Salt Lake CityWage Level IDecided Mar 19, 2026I-200-26071-698077
- Manager, Marketing Growth Operations at Neutron Holdings Inc.$152,570Saratoga SpringsWage Level IIIDecided Mar 5, 2026I-200-26057-666660
- Social Ecommerce Manager at Pattern, Inc.$120,000LehiWage Level IIDecided Feb 5, 2026I-200-26029-603593
- Chief Marketing Officer at Xperience Roofing, LLC$150,000MidvaleWage Level IIDecided Oct 1, 2025I-203-25267-331415
- DIRECTOR OF MARKETING at TEMPORARY RESOURCES INC.$83,500WEST VALLEY CITYWage Level IDecided Sep 16, 2025I-200-25252-297963
- Marketing Manager at Travis Pitcher, Inc.$90,000ProvoWage Level IDecided Sep 15, 2025I-200-25252-294871
- Head of Acquisition at Pulsar Publishing LLC$117,125South JordanWage Level IIDecided Aug 19, 2025I-203-25224-238165
- Real Estate Advisor at Garrido Corporation$105,664South JordanWage Level IIDecided Jun 25, 2025I-200-25168-103354
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Utah
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Utah, by industry
Median offered wage across 13 certified filings, grouped by NAICS industry sector. Technology and software leads with a median of $152,570.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Technology and software | Neutron Holdings Inc. | 5 | $152,570 |
| Manufacturing | Becton, Dickinson and Company | 3 | $140,000 |
| Professional services | Pattern, Inc. | 3 | $90,000 |
| Real estate | Garrido Corporation | 1 | $105,664 |
| Retail and wholesale | Zagg Inc | 1 | $226,179 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Utah over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Metro-level salary data for marketing managers in major Utah metropolitan areas.
- Salt Lake City$139,830
Compare Marketing Managers pay across nearby states
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Frequently asked questions
- What is the median salary for Marketing Managers in Utah?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Utah is $139,830.
- How does Utah compare to the national median for Marketing Managers?
- The Utah median is -14.4% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Utah?
- BLS reports the 10th-percentile annual wage at $79,400 and the 90th-percentile at $229,240, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.