What the numbers say
About 1,830 Marketing Managers work in the Kansas City metro, and their median annual wage in 2024 was $133,860. That sits roughly 19% above Missouri's statewide median of $112,250, which makes Kansas City one of the stronger markets for this role within the state.
The spread tells a more interesting story than the median alone. The bottom tenth of earners here made around $77,330, while the top tenth reached $221,410. Top earners in the metro make about 2.9 times what the lowest-paid do, a wide range that reflects real differences in seniority, industry, and scope of responsibility across individual roles.
The national median for Marketing Managers was $154,215 in 2024, about $20,000 above the Kansas City figure. The average wage in the metro was $145,000, pulled above the median by higher earners at the top of the local range. That gap to the national number is worth noting for anyone comparing Kansas City against coastal metros. On the other hand, the metro premium over Missouri as a whole is substantial, and the cost of doing business in Kansas City is generally lower than in markets like New York or San Francisco where the national figure gets a significant lift.
Salary distribution
Where Kansas City marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $107,280 and $176,450, with a median of $139,240.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Kansas City metro compares to other major Missouri metro areas for marketing managers.
- St. Louis$137,900
Frequently asked questions
- What is the median salary for Marketing Managers in Kansas City, Missouri?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Kansas City metropolitan area is $139,240.
- Does Kansas City pay more than the Missouri state average for Marketing Managers?
- The Kansas City metro median is +6.7% versus the Missouri state median of $130,550.
- How does Kansas City compare to the national median for Marketing Managers?
- The Kansas City metro median is -14.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Kansas City?
- BLS reports the 10th-percentile annual wage at $81,710 and the 90th-percentile at $227,820 for the Kansas City metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Kansas City CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.